Area Marketing Manager(diagnostics)

• Develop and achieve monthly and annual revenue targets for the assigned area.
• Manage B2B, B2C, corporate, hospital, doctor referral, and speciality marketing activities.
• Identify and develop new business opportunities in the assigned territory.
• Build and maintain strong relationships with doctors, hospitals, clinics, corporates, and referral partners.
• Plan and monitor daily field visits, client meetings, lead generation, and follow-ups.
• Generate new leads and convert them into regular business accounts.
• Coordinate with operations, logistics, billing, collection, and laboratory teams to ensure smooth client service.
• Monitor business generated, collections, new accounts, referrals, and conversion ratios.
• Conduct health camps, awareness programs, corporate wellness activities, and promotional campaigns where required.
• Track competitor activities, market trends, pricing, packages, and customer requirements.
• Ensure proper implementation of marketing SOPs, reporting systems, and company policies.
• Review the performance of BDEs/Marketing Executives in the assigned area.
• Conduct regular field reviews and provide guidance to the marketing team.
• Prepare daily, weekly, and monthly MIS reports covering visits, leads, business, collections, and performance.
• Resolve client/service-related issues through proper coordination with concerned departments.
• Identify potential locations and support new branch/business expansion.
• Ensure timely collection of outstanding B2B payments and coordinate with the finance/accounts team.
• Report performance gaps and important market developments to senior management.
• Monthly revenue achievement
• New client/account acquisition
• B2B and corporate business growth
• Doctor/referral business
• Number of productive visits
• Lead-to-business conversion
• Collection performance
• Client retention
• Health camps and corporate activities
• Team productivity
• Territory-wise business growth

Qualification: Any Graduate / MBA in Marketing preferred
Experience: 2-5 years in diagnostics, healthcare,
Skills: Team management, business development, negotiation, communication, relationship management, MIS/reporting, and territory management.