Area Manager

Key Responsibilities

• Handle channel sales operations and develop a high-performing dealer network in the assigned territory
• Follow the 5 ka Dum daily structure: meet at least 2 dealers, 1 architect, 1 contractor, and 1 government department every day, and capture visit feedback through the OBL app
• Drive secondary sales by converting project and consumer leads using the OBL Tilekart platform
• Ensure timely collections from all active channel partners
• Drive 100% availability of OBLs focus products across all dealers in the territory
• Execute market mapping and monitor competitor trade schemes, pricing and incentive trends
• Manage and improve product display at dealer counters to support sell-through and brand positioning

Required Skills / Abilities

Must have Domain Skills

1. Channel Sales Management
Experience managing multi-tiered dealer/distributor ecosystems with a structured approach to daily outreach, sales forecasting, and competitive response. Must understand secondary sales cycles and scheme effectiveness at the SKU level.

2. Financial Acumen (Collections & Incentives)
Ability to manage collections and assess credit exposure at a dealer level. Should be able to track overdue payments and link collection performance to dealer-wise incentive eligibility and target planning.

3. BTL Execution & Local Promotions
Demonstrated skill in executing on-ground campaigns, influencer events, site activations, and schemes to support secondary sales and brand visibility in the local market.

Must have Soft Skills

1. Team Player
Collaborates well branch teams, supply chain, and dealers to ensure end-to-end execution. Open to sharing credit and feedback.

2. Negotiation Skills
Confidently manages commercial discussions with dealers, contractors, and local influencers while protecting pricing discipline and dealer profitability.

3. Disciplined Execution
Follows structured plans like the 5 ka Dum rigorously, meets daily activity expectations, adheres to timelines for reporting, collections, and coverage.

Good to Have Skills

1. Ability to Learn Continuously - Demonstrates curiosity and agility in adopting new sales tools, product knowledge, and digital platforms like Tilekart and the OBL app.

2. Fighting Spirit - Shows resilience under pressure, especially in challenging markets or slow-moving geographies; maintains momentum even when targets are tough.

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