Area Manager

Role & responsibilities

Business Development & Sales

* Drive revenue and GP growth for the assigned area in line with annual business targets.

* Identify and acquire new customers across SME, corporate, retail and key account segments.

* Develop the existing customer base through cross-selling, up-selling and improved service engagement.

* Develop new business opportunities in Surface Transport, FTL, PTL, Express and related logistics services.

* Conduct regular market visits to understand customer requirements, competitor activity and market potential.

* Prepare and execute area-wise sales plans and ensure achievement of monthly and annual targets.

* Maintain a healthy sales pipeline and ensure timely conversion of prospects into business.

* Monitor customer profitability, pricing and contribution margins.

2. Operations Management

* Ensure smooth day-to-day operations within the assigned area.

* Monitor pickup, booking, transit, delivery and shipment closure processes.

* Ensure adherence to defined SLA, TAT and service quality standards.

* Coordinate with branches, hubs, transporters and other stakeholders for timely movement and delivery of shipments.

* Monitor operational costs and identify opportunities for cost optimization.

* Ensure optimum utilization of manpower, vehicles and other operational resources.

* Resolve operational issues and customer escalations within defined timelines.

3. Profitability & Cost Management

* Take ownership of the areas revenue and GP performance.

* Monitor branch/area-level profitability and identify gaps against budget.

* Control operating expenses without compromising customer service.

* Monitor cost per shipment, manpower cost, transportation cost and other controllable expenses.

* Ensure effective utilization of resources and improve operational productivity.

4. Customer Relationship Management

* Develop and maintain strong relationships with key customers.

* Conduct periodic customer meetings and business reviews.

* Understand customer requirements and provide appropriate logistics solutions.

* Ensure timely resolution of customer complaints and escalations.

* Improve customer retention and satisfaction through consistent service delivery.

5. Team Management

* Lead, motivate and develop the sales and operations team within the assigned area.

* Set individual and team targets and monitor performance regularly.

* Conduct periodic performance reviews and provide coaching and guidance.

* Identify training and development requirements for team members.

* Ensure adequate manpower availability and effective deployment of resources.

* Build a performance-driven and customer-centric team culture.

6. MIS & Performance Monitoring

* Review daily, weekly and monthly business performance reports.

* Monitor key KPIs related to revenue, GP, shipment volumes, customer acquisition, collections and operational performance.

* Prepare area-wise business reviews and action plans.

* Track target versus achievement and take corrective measures for identified gaps.

* Ensure timely and accurate submission of MIS and management reports.

7. Credit & Collection

* Ensure timely collection of outstanding customer payments.

* Monitor credit exposure and overdue receivables in coordination with the Credit Control team.

* Follow up with customers for outstanding payments and minimize overdue balances.

* Ensure business is conducted within approved credit limits and commercial terms.

8. Compliance & Process Adherence

* Ensure adherence to company policies, SOPs and statutory requirements.

* Ensure proper documentation and system updation for customers and shipments.

* Monitor compliance related to billing, contracts, rates, KYC and operational documentation.

* Ensure adherence to safety, security and quality standards.