Area Manager / Senior Area Manager - Social Media Communications

Job Purpose


responsible for developing and executing integrated marketing campaigns while leading influencer marketing initiatives to drive brand awareness, engagement, and conversions. This role manages campaign strategy, influencer partnerships, and marketing collateral development to ensure consistent brand communication across all channels.

Duties and Responsibilities


A-end-to-end planning and execution of multi-channel marketing campaigns across digital, social media, and events.
B-Define campaign goals, messaging, target audiences, and timelines aligned with business objectives.
C-Manage campaign calendars and ensure timely execution of deliverables.
D-Track campaign performance and optimize strategies based on insights.

Key Decisions / Dimensions

Unanimous

6.INTERACTIONS

Internal Clients
Roles you need to interact with inside the organization to enable success in your day to day work

Work closely with content, design, and product teams to create impactful campaigns.

Coordinate with external agencies, influencer managers, and production teams.

Support teams with campaign materials and influencer-driven content.

External Clients
Roles you need to interact with outside the organization to enable success in your day to day work
Customers/ External partners Media and other stakeholders


7.DIMENSIONS

Financial Dimensions

Business Volume: NA

Other Dimensions

Total Team Size: Zero
Number of Direct Reports:
Number of Indirect Reports:
Number of Outsourced employees:
Number of locations:
Number of products:

Major Challenges

Campaign strategy and integrated marketing

Influencer marketing and creator partnerships

Marketing collateral and content management

Stakeholder and project management

Data analysis and campaign optimization

Strong negotiation and relationship management skills

Required Qualifications and Experience


a)Qualifications

Post Graduates with relevant sales experience of 5-8 years (also graduates with experience of 8-10 years may apply)

b)Work Experience

Relevant sales experience in managing large sales channels in multiple market environments

Prior relevant experience in the Financial Services Industry would be an added advantage.

Demonstrated success achievement orientation.

Excellent communication skills.

Strong bias for action driving results in a high-performance environment.

Demonstrated ability to lead from the front.

Excellent relationship skills.

Strong analytical skills to drive channel performance and drive profitability.

Exceptionally high motivational levels and needs to be a self-starter.