Area Manager - Milk Procurement (Punjab Region)

Ideal Candidate Profile

We are looking for candidates with strong hands-on experience in milk procurement and direct farmer management, particularly from the dairy / Agri / Food industry.

Preference: Candidates who have handled large-scale milk procurement operations and farmer networks at a zonal/regional level, with strong field exposure and team-management experience.

Role & responsibilities

• Lead milk procurement operations across the assigned zone.
• Strengthen relationships with farmers, Milk Collection Centres (MCCs), and procurement teams.
• Drive milk volume, quality and procurement efficiency across the zone.
• Develop and implement strategies for farmer engagement, retention and milk productivity.
• Monitor milk procurement, quality parameters, pricing, cost and daily procurement performance.
• Ensure effective functioning of MCCs, BMCs and milk collection infrastructure.
• Coordinate with Veterinary, Dairy Development, QA, Operations, Logistics and Sales teams as required.
• Identify opportunities to improve farmer base, procurement coverage and milk availability.
• Lead and develop the Zone 4 procurement team and ensure accountability for targets.
• Monitor market conditions impacting milk procurement.
• Drive initiatives for farmer loyalty, productivity enhancement and sustainable milk sourcing.

Must-have:

• Experience in milk procurement / farmer relationship management.
• Strong exposure to village-level milk collection and farmer networks.
• Experience managing milk procurement teams and operations at a regional/zonal level.
• Good understanding of milk quality, procurement processes and farmer engagement.
• Fluency in Punjabi/Hindi is mandatory, with the ability to communicate effectively with local farmers and stakeholders.
• Strong field orientation and willingness to extensively engage with the farmer community.