Area Manager- Market Development

Company : VARUN BEVERAGES LTD.
Job Title Designation: Marketing Manager (AM MD)

Executive Department: Marketing
Functional Reporting to: Cluster MD
Location: Bhubaneswar

Job Purpose
The incumbent shall be responsible to drive the marketing related initiatives in the assigned area and maximize the visibility of the products in the market.

Primary Roles & Accountabilities

Job description

• Manage visibility budgets with in the approved budgets parameters to assist in delivery of company's targets.
• TT Promotion in stipulated allocation and criteria.
• Make a Track on the spend v/s budgets by unit or city.
• Significantly upgrade image and visibility in the market.
• Provide Support to the unit teams through coordination with suppliers for timely on field execution of all signage drives related to either visibility or promotion in the market place.
• Develop quality signage vendors across all units and ensure adherence of standards across all units through constant vendor development and back- checks.
• Market Mapping and Visibility audits.
• Training & Development of Frontline Sales Force/ Marketing Executive for better execution.
• Marketing Initiatives / Signage's.
• Monthly FMO Tracking and Achievement for Sales Development.
• Vendor Reconciliation and POSM management.

Education & Experience:
Regular Graduate/ PG with more than 12 years of relevant experience in the industry