Area Manager - Gold Loan

Key Responsibilities

1. Business Development:

• Drive branches to achieve Business Targets. Profitability and AUM targets M-O-M & FY; ensure cross-sell and upsell of financial products where applicable.
• Daily monitoring of critical parameters of Branch Score Card and Qualitative branch visits to drive, implement and facilitate business development strategies,
• Identify and assess market needs, market potential and competitor activities
• Plan and drive marketing campaigns or activities for branches to generate leads, ensure updation in Lead management module and effective follow up and conversion.
• Responsible for business disbursal/transaction numbers/values and AUM targets; Responsibility for cross selling targets

2. Operations:

• Regulatory Compliance: Guide and ensure proper conduct of matters relating to Credit Assessment, KYC Adherence, Auction, Expense Management, Cash Transit, Key Management, Bank Account Opening, Data Backup, Maintenance of Records / Documents / Registers, Closure of Gold Inspection/Audit Remarks and Customer Grievance Redressal within the agreed TAT.
• Ensure timely interest collection by branches and recovery of over dues as per targets, guiding branches to minimize NPA status of accounts as well as auction.
• Guide branches to ensure quality of the Assets / Collaterals / Ornaments pledged, take remedial actions for loss due to Spurious / Low Purity / theft ornaments & initiate efforts for recovery, follow up of Court Cases.

3. Manpower:

• Completion of Branch Manning as per the prescribed TAT
• Manage and guide Branch Managers and Front-Line Staff, conduct regular performance review and set clear KRA parameters
• Identify training requirements and accordingly facilitate training in product, process and procedures for branch staff
• To monitor all Labour and Statutory norms are adhered to, ensure display of required notices and maintenance of statutory registers at branches; Shop & Establishment Registration and renewals, Contract renewals and extensions etc.

4. Branch Infrastructure and Administration:

• Ensure proper visibility of branches within locality through branding as per Corporate guidelines.
• Upkeep and maintenance of assigned branches, timely maintenance and renewal of furniture, critical assets (webcam, scanner, printer, CCTV, Data connectivity items etc.) and stationary; ensure branches maintain records of the same.
• Attend to and close all Infra-related issues of branches including rentals and matters relating to contract renewals, weighing machines & other statutory requirements, as per defined TAT.
• Timely approval of expenses, devise and implement effective cost-control measures.
• Identify new vendors and manage existing ones to cater to all administrative and infrastructure needs of branches.
• Safety and security, Housekeeping, Hygiene and office management. Timely escalation of Infra & Admin issues to line Regional Manager / Zonal Manager.

Qualifications and skills:

• 8 - 12 years of experience in GL, NBFC, Retail lending or Banking
• Minimum 2 year of experience in Team Handling role
• Strong knowledge of gold loan processes, valuation basics, and risk norms