Area Manager - Gold Loan

Role & responsibilities

1. BUSINESS DEVELOPMENT

a. Driving Business: Drive branches to achieve Business Targets. Profitability and AUM targets m-o-m & FY; ensure cross-sell and upsell of financial products where applicable.

b. Monitor and Control: (i) Daily monitoring of critical parameters of Branch Score Card; (ii) Qualitative branch visits to drive, implement and facilitate business development strategies,

c. Market study: Identify and assess market needs, market potential and competitor activities; Identification of potential new branch locations.

d. Lead Generation: Plan and drive marketing campaigns or activities for branches to generate leads; ensure updation in Lead management module and effective follow up and conversion.

e. Accountability: Responsible for business disbursal/transaction numbers/values and AUM targets; Responsibility for cross selling targets

2. OPERATIONS

a. Regulatory Compliance: Guide and ensure proper conduct of matters relating to Credit Assessment, KYC Adherence, Auction, Expense Management, Cash Transit, Key Management, Bank Account Opening, Data Backup, Maintenance of Records / Documents / Registers, Closure of Gold Inspection/Audit Remarks and Customer Grievance Redressal within the agreed TAT.

b. Collection Management: Ensure timely interest collection by branches and recovery of over dues as per targets, guiding branches to minimize NPA status of accounts as well as auction.

c. Asset Quality and Fraud Management: Guide branches to ensure quality of the Assets / Collaterals / Ornaments pledged; take remedial actions for loss due to Spurious / Low Purity / theft ornaments & initiate efforts for recovery, follow up of Court Cases.

3. MANPOWER

a. Recruitment: Completion of Branch Manning as per the prescribed TAT

b. Team Leadership & Development: Manage and guide Branch Managers and Front-Line Staff, conduct regular performance review and set clear KRA parameters

c. Training and Development: Identify training requirements and accordingly facilitate training in product, process and procedures for branch staff

d. Statutory Requirements: To monitor all Labour and Statutory norms are adhered to, ensure display of required notices and maintenance of statutory registers at branches; Shop & Establishment Registration and renewals, Contract renewals and extensions etc.

e. Employee connect: Coordinate/conduct Employee engagement activities; Attrition Control, monitor employee communication w.r.t. to new initiatives, HR policies etc.; attend to and resolve employee grievance at the initial stage itself.

4. BRANCH INFRASTRUCTURE AND ADMINISTRATION

a. Branch Branding: Ensure proper visibility of branches within locality through branding as per Corporate guidelines.

b. Asset maintenance and record keeping: Upkeep and maintenance of assigned branches, timely maintenance and renewal of furniture, critical assets (webcam, scanner, printer, CCTV, Data connectivity items etc.) and stationary; ensure branches maintain records of the same.

c. Attend to and close all Infra-related issues of branches including rentals and matters relating to contract renewals, weighing machines & other statutory requirements, as per defined TAT.

d. Expense control: Timely approval of expenses, devise and implement effective cost-control measures.

e. Vendor management: Identify new vendors and manage existing ones to cater to all administrative and infrastructure needs of branches.

f. Branch administration: Safety and security, Housekeeping, Hygiene and office management. Timely escalation of Infra & Admin issues to line Regional Manager / Zonal Manager.

Preferred candidate profile

• 6 - 10 years of experience in GL, NBFC, Retail lending or Banking
• Minimum 2 years of experience in Team Handling role
• Strong knowledge of gold loan processes, valuation basics, and risk norms