Area Head-Institutional Sales

Market Intelligence

• Stay updated with market trends and competitor activities
• Gather market feedback and consumer insights and provide inputs on a regular basis. Provide feedback on weak area of sales, competitor price information and promotional activities
• Maintain awareness of new tender release through various mediums and promptly inform Zonal KA&Project Executive

Media and Advertisement Execution

• Effectively co-ordinate with agency for frontline implementation of zonal marketing plan in respective areas, in consultation with zonal branding executives.
• Ensure that all advertisement material (POP material, posters, danglers) are properly displayed with higher visibility

Driving Institutional Sale

• Achieve sales growth through identification of projects sites and pitching BW products at these sites
• Create awareness of BW products through sampling activities at project sites and site training programs, with the support from CASC.
• Participate in events along with CASC and convert the activity into business.
• Execute sales visits to projects as per the defined plan and daily update to State Head pertaining to sales activities
• Assist Zonal KA&Project executive in tender submission process
• Manage Lead end to end and ensure conversion of leads.

Customer Experience & Relationship Management

• Respond to customer complaints in a timely manner. Liaise with CASC team to address technical queries and glitches in product application
• Coordinate the CASC team to ensure a thorough understanding of customer needs and planning regular follow-ups to ensure high levels of customer satisfaction
• Action and close issues identified through client centricity initiatives
• Ensure timely refund / replacements of damaged goods.

Commercial Management and Process Efficiency

• Co-ordinate with Commercials team to raise sales invoice
• Follow up with the customers for timely payment as per credit terms
• Ensure adherence to sales process & system requirements