Area Director - Sales - BFS

Role Objective:

This is a senior and strategic sales leadership role focused on driving sales and revenue through a lender-partner distribution network, by building and nurturing strong relationships with partners through on-ground teams.

Key Responsibilities:

- Own commercial budgets and drive wallet share growth for the flow business for a large geography across multiple lender partners, through a multi-layered sales team.

- Work with existing lender partners to deepen engagement, grow wallet share, address challenges, and identify new opportunities to strengthen collaboration.

- Drive strong product awareness and adoption across lender sales teams and their respective channel partners.

- Work closely with internal stakeholders Operations, Risk, IT, and Finance to resolve operational challenges, close service gaps, and reduce friction.

- Collaborate with product, data science, and support teams to deliver customized, data-driven insights to lender partners.

- Partner with marketing to create co-branded and localized collateral that boosts visibility and drives campaigns.

- Drive recruitment, onboarding, training, and retention of a high-performing growth focused team.

- Ensuring discipline and process compliance across teams in the geography.

Skills:

- Experience in sales and distribution and relationship management; mortgage product knowledge is a plus.

- Strong personality with excellent interpersonal skills and a results-driven growth mindset.

- Demonstrates ownership, initiative, and the ability to drive outcomes independently.

- Combines strong commercial acumen with a customer-centric approach.

- Strong presentation skills complemented by effective storytelling abilities.

- Understanding how to leverage technology to enhance sales throughput is an added advantage.

- Leading a large geography demands a lot of travel.

Educational Qualification:

- Masters or equivalent degree in Business

Key Working Relationships:

- Internal: Business Unit Heads, Functional Specialists

- External: HFC and their sales and risk teams, Banks and their Sales and risk teams, Channel partners of banks and HFCs, Builders or Other Industry stakeholders