Area Business Manager

We are seeking an experienced Area Business Manager to lead sales growth, manage key modern trade accounts, and strengthen our fruit category operations in Kochi and Kerala markets. The ideal candidate will have strong exposure to fresh produce with hands-on experience working directly with modern trade retailers.

Responsibilities

Manage and grow business with direct modern trade customers

Drive sales growth, category performance, and achieve regional revenue targets

Build and execute joint business plans with modern trade partners

Manage weekly targets, promotions, and in-store visibility

Oversee stock planning, demand forecasting, and supply chain coordination

Track seasonal trends, imported arrivals, and market price fluctuations

Ensure product quality, shelf standards, and compliance across modern trade stores

Conduct regular market visits and competitor analysis

Identify new business opportunities within the fruit category

Maintain strong internal coordination with operations, supply chain, and finance teams

Requirements:

5 to 8 years of experience in sales or procurement

Strong experience in handling direct modern trade accounts

Background in fruit, fresh produce, or FMCG food categories (mandatory)

Experience working with importers is preferred

Strong negotiation, communication, and stakeholder management skills

Good understanding of pricing, margins, and supply chain