Area Business Manager

Ninjacart - Pioneer. Challenge Yourself. Create Better Lives.

India's leading agritech platform, Ninjacart (founded 2015) is revolutionising the $400B+ agri supplychain with tech-driven commerce, finance, and Supply chain solutions. We've served 200,000+ farmersand 60,000+ retailers & 5000+ Traders - slashed food spoilage by 30% delivering fresh produce fromfarm to store in a record 14 hours. Over the last decade, our made-for-India technology and India-centricsolutions have revolutionised the way fruits and vegetables reach consumers plates from farms on a dailybasis.

We are backed by Walmart, Flipkart, Tiger Global, Accel, Syngenta & 1000+ Employees. NamedLinkedIn's Top 25 Startups to Work For and winner of "Best Tech for Agriculture" at India DigitalEnabler Awards 2025, we're building a global network for fresh fruits and vegetables now expanding toMalaysia & Europe via Ninja Global.

Our Ninja CODE? Customer obsession, Ownership mindset, Dream Big & bold responsibility, andrelentless innovation. Join a results-driven clan where autonomy fuels scale: Think big, act fast, impactmillions.

About the Role:

We are seeking an experienced Area Business Manager to lead sales growth, manage key modern trade accounts, and strengthen our fruit category operations in Kochi and Kerala markets. The ideal candidate will have strong exposure to fresh produce with hands-on experience working directly with modern trade retailers.

Responsibilities

Manage and grow business with direct modern trade customers

Drive sales growth, category performance, and achieve regional revenue targets

Build and execute joint business plans with modern trade partners

Manage weekly targets, promotions, and in-store visibility

Oversee stock planning, demand forecasting, and supply chain coordination

Track seasonal trends, imported arrivals, and market price fluctuations

Ensure product quality, shelf standards, and compliance across modern trade stores

Conduct regular market visits and competitor analysis

Identify new business opportunities within the fruit category

Maintain strong internal coordination with operations, supply chain, and finance teams

Requirements:

58 years of experience in sales or procurement

Strong experience in handling direct modern trade accounts

Background in fruit, fresh produce, or FMCG food categories (mandatory)

Experience working with importers is preferred

Strong negotiation, communication, and stakeholder management skills

Good understanding of pricing, margins, and supply chain