Area Business Manager

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned district.
• Lead, motivate, coach, and develop a team of 6–7 Medical Representatives to improve productivity and performance.
• Conduct regular field work, joint field visits, and on-the-job coaching with MRs.
• Develop district business plans to maximize prescription generation and market share.
• Build and maintain strong relationships with Ayurvedic doctors, general physicians, healthcare professionals, pharmacies, distributors, and stockists.
• Monitor competitor activities, market trends, and customer feedback to identify growth opportunities.
• Ensure effective implementation of promotional campaigns, CMEs, doctor meetings, and product launches.
• Review daily call reports, sales performance, doctor coverage, and territory execution.
• Coordinate with distributors and stockists to ensure product availability and timely order fulfillment.
• Recruit, train, and mentor new Medical Representatives while driving high levels of employee engagement.
• Ensure compliance with company policies, ethical marketing practices, and reporting standards.

Key Performance Indicators (KPIs)

• Achievement of district sales targets.
• Team productivity and field effectiveness.
• Prescription generation and doctor conversion.
• Distributor and stockist performance.
• Market share growth across the assigned territory.
• Customer retention and new account development.
• Successful execution of promotional activities and product launches.