Area Business Lead

Job Description Area Business Lead (FMCG)

Position: Area Business Lead (ABL)

About the Role

We are looking for a results-driven Area Business Lead to drive sales growth, distribution expansion, and market execution across the assigned territory. The ideal candidate will lead a team of Business Development Officers (BDOs) and Business Development Executives (BDEs), build strong distributor relationships, and ensure achievement of primary and secondary sales targets.

Key Responsibilities

• Own and deliver monthly, quarterly, and annual sales targets for the assigned area.
• Drive primary and secondary sales while ensuring healthy distributor inventory and stock availability.
• Appoint, manage, and develop distributors to maximize market penetration.
• Lead, coach, and monitor the performance of BDOs and BDEs through regular field visits.
• Ensure execution of company sales strategies, trade schemes, and promotional activities.
• Expand numeric and weighted distribution by onboarding new retail outlets.
• Monitor beat plans, Permanent Journey Plans (PJP), and field productivity.
• Analyze sales performance, identify business opportunities, and implement corrective actions.
• Build strong relationships with distributors, key retailers, and channel partners.
• Ensure timely collections, credit control, and compliance with company policies.
• Track competitor activities, pricing, product launches, and market trends.
• Coordinate with Supply Chain, Marketing, and Finance teams to ensure seamless business operations.
• Maintain accurate sales reports, market intelligence, and business reviews.

Key Requirements

• Bachelor's degree in Business, Marketing, or a related field. MBA preferred.
• 5–8 years of sales experience in the FMCG industry, with at least 2 years in a team handling role.
• Strong experience in General Trade distribution management.
• Proven track record of consistently achieving sales targets.
• Excellent leadership, negotiation, and relationship management skills.
• Strong analytical and problem-solving abilities.
• Proficiency in MS Excel and sales reporting tools.
• Willingness to travel extensively within the assigned territory.

Preferred Industry

• FMCG (Food & Beverage preferred)
• Packaged Foods
• Snacks
• Ready-to-Eat / Ready-to-Cook
• Consumer Goods