ARA Noida & Gurugram

Position Title: ARA Noida & Gurugram

Reports to: Regional Sales Manager North & Upper North

Location: Noida

Position Summary:

The Area Retail Associate (ARA) supports the Area Sales Manager by ensuring operational excellence, brand consistency, and sales performance across multiple PUMA SIS in a designated region. This role acts as a bridge between store teams and area leadership, helping drive store execution, training, and compliance. 

Key Objectives:

• Support multiple SIS with daily operations and sales targets.
• Track KPIs, inventory, replenishment, and stock movement.
• Ensure VM standards, seasonal campaigns, and launches are executed.
• Identify stock gaps, discrepancies, and balancing needs.
• Train and coach Retail Associates on product knowledge, service, and selling skills.
• Share performance insights with the Area Sales Manager.

Key Performance Indicators:

• Net Sales
• Brand Ranking at SIS doors
• Brand Desirability, Store Hygiene, Store Operations
• Training scores, Product Knowledge
• Up scaling Existing Space allocation
• New locations in premium Doors

Organizational relationships:

• Internal: Puma Corporate team, Merchandising/ Trading, Projects, Training and HR.
• External: SIS Distributor & Team and Store/SIS Owner, Dept/Floor Manager.

Eligibility Criteria And Functional Competencies Required:

• 2-5 years in retail operations.
• Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.
• Field-based rolerequires daily/weekly travel across assigned stores.
• Flexible hours, including weekends and retail peak seasons.
• Graduate (Preferred: Business, Retail, Marketing).