ARA Mumbai Central Line / Navi Mumbai

Position Title: ARA Mumbai Central Line / Navi Mumbai

Reports to: Senior Area Retail Associate- West

Location: Mumbai

Position Summary:

The Area Retail Associate (ARA) supports the Area Sales Manager by ensuring operational excellence, brand consistency, and sales performance across multiple PUMA SIS in a designated region. This role acts as a bridge between store teams and area leadership, helping drive store execution, training, and compliance.

Key Objectives:

• Manage day-to-day operations across multiple SIS.
• Track sales KPIs and share performance insights.
• Support SIS teams in achieving sales targets.
• Ensure VM standards and campaign execution.
• Monitor inventory, replenishment, and stock movement.
• Identify stock gaps and support stock balancing.
• Train and coach Retail Associates on selling and product knowledge.

Key Performance Indicators:

• Net Sales
• Brand Ranking at SIS doors
• Brand Desirability, Store Hygiene, Store Operations
• Training scores, Product Knowledge
• Up scaling Existing Space allocation
• New locations in premium Doors

Organizational relationships:

• Internal: Puma Corporate team, Merchandising/ Trading, Projects, Training and HR.
• External: SIS Distributor & Team and Store/SIS Owner, Dept/Floor Manager.

Eligibility Criteria and Functional Competencies Required:

• 2-5 years in retail operations.
• Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.
• Field-based role requires daily/weekly travel across assigned stores.
• Flexible hours, including weekends and retail peak seasons.
• Graduate (Preferred: Business, Retail, Marketing).