Aqua Feed Sales - Shrimp/Fish

Role & responsibilities

• To drive the market strategy to achieve the desired Sales volume through distribution Network.
• To manage retention of existing customers and to target untapped markets to generate sales volume.
• New Product launch. Launch Aqua feed in the industry.
• Developing distribution networks and planning strategies to strengthen distribution operations, increase effectiveness in service and ensuring customer satisfaction
• Strategic planning, market research & business intelligence.
• Strategy to build a detailed GTM (Go to Market) plan for the assigned brand. Develop and analyze statistical data and product specifications to determine and evaluate present standards and the setting up of improvised ones
• To design and implement Incentive scheme / discount Scheme / pricing strategy for Traders Products and also propose Incentive Scheme for Field Force in consultation with Feed Head. (Loyalty & related programs for Trade Partners for business continuity).
• To forecast the sales budget and communicate Feed Mill for production planning and inventory management to fulfill the market requirements and revenue budget.
• Identify and propose the technical sales training for India Sales team & motivate them to achieve the sales and revenue target.
• To provide market research analysis and customer feedback to management to provide inputs for policy and strategy formulation.
• Utilize public information and personal network to develop marketing intelligence for generating prospects.
• Conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market share matrix
• Work cross functionally to ensure that business Hygiene and organizational process are maintained

Preferred candidate profile

• Good communicator
• Strong Interpersonal Skill
• Good Negotiation Skill
• Leadership
• Self-Starter
• Good Team Player