Application Expert- Drives & Automation

Job Title: Assistant Manager/Manager

Location: Sanand, Gujarat

Company: Hitachi Hi-Rel Power Electronics Private Limited

Position Overview: As the Senior Application Expert (LV Drives), the candidate will be the technical backbone of our new LV business vertical. Reporting directly to the Channel Sales Head, this role's primary mandate is to create technical pull in the market by converting complex engineering specifications at the consultant, OEM, and end-user levels. The candidate will bridge the gap between sales and technology—equipping our internal regional sales team and our channel partners (System Integrators and Distributors) with the application expertise needed to win high-value, application-specific business. The candidate will be coordinating with HIES/HINC for application code / software development if required to support local team to apply carry forward same OEMs in India.

Department: Sales & Marketing

Position Reporting to: Channel Sales Head- Sales & Marketing

Key Responsibilities:

Responsible for meeting the LV1 Module Technical Support:

1.Act as the subject matter expert (SME) for complex, heavy-duty, and specialized LV VFD applications across industries (e.g., crane/hoist, tension control, multi-drive systems, Compressors, Extruders, high-speed pumps/fans, and HVAC systems, Machinery, Level 1 Automation).

2.Conduct joint technical visits with channel partners to key OEMs, Industrial End-Users, and Automation Consultants to influence technical specifications in favour of our Japanese technology.

3.Analyze customer technical requirements, perform sizing, selection, and configuration of drives, and prepare robust, foolproof technical proposals. Troubleshoot complex application challenges during the pre-sales phase to demonstrate product superiority and build customer confidence.

4.Design and deliver structured technical training programs, product certification courses, and application workshops for System Integrators (SIs), Value Added Resellers (VARs), and Distributors.

5.Create a self-reliant channel ecosystem by empowering partner engineers to handle standard configurations and basic commissioning independently.

6.Provide continuous technical mentoring and application support to the internal team of 7–8 regional channel managers.

7.Perform deep technical benchmarking against key competitors (e.g., ABB, Siemens, Danfoss, Schneider, Fuji, Yaskawa Etc) to identify our product USPs and counter competitor arguments.

8.Develop localized application notes, success stories, and technical whitepapers to support the field sales team.

Gather market intelligence on required product modifications, software features, or customized firmware, feeding this data back to the global Japanese R&D and Product Management teams.

Education Qualifications: B.E - Electrical/ Instrumentation/ Electronics/EC/ Industrial Engg.

Experience: Min. 10 years with min 6-7 Yrs of strictly focus on LV Product Technical support across various industries

Essential Knowledge & skills: Experience of LV Drive Application knowledge in various fields, PLC programming, code writing, Good Presentation skills, Training ability

Preferred Knowledge & Skills: LV Drive market knowledge and product knowledge. Gujarati, Hindi and English language proficiency. Should be local resident, ready to travel across India.