Application Engineer- Flat Steel

About the Role

We are seeking an experienced Application Engineer to serve as the technical authority for Flat Steel products and drive customer-centric technical solutions across key industry segments. The ideal candidate will combine strong metallurgical knowledge with customer-facing technical sales expertise to support product adoption, solve application challenges, and increase share of business across assigned accounts.

This role involves approximately 60% field engagement and 40% office-based work, working closely with customers, sales teams, manufacturing units, and product stakeholders.

Key Product Portfolio

• Hot Rolled (HR) Steel
• Cold Rolled (CR) Steel
• Galvanized (GI/GL) Products
• Colour Coated Sheets
• Wear Resistant Steel Products

Key Customer Segments

• Appliances
• Solar
• Cable Trays (HVAC & Infrastructure)
• Pre-Engineered Buildings (PEB)
• Other Flat Steel Consuming Industries

Key Responsibilities

Technical Support & Application Solutions

• Act as the technical expert for Flat Steel products and applications.
• Recommend suitable grades, thicknesses, coatings, and specifications based on customer requirements.
• Diagnose and resolve application failures such as:
• Forming cracks
• Coating peel-off
• Welding defects
• Corrosion issues
• Dimensional rejections
• Conduct technical presentations and specification workshops for customer design, quality, and procurement teams.
• Develop and promote best practices across customer manufacturing processes.

Product Development

• Identify and execute opportunities for:
• Grade upgrades
• Right-gauging initiatives
• Coating substitution
• Import substitution
• Value Analysis & Value Engineering (VAVE)
• Manage customer trials from planning through successful commercial approval.
• Prepare application notes, specification sheets, and grade equivalency documentation.

Business Growth

• Analyze customer steel consumption and identify opportunities to increase share of business.
• Support Key Account Managers during technical evaluations and specification approvals.
• Drive new application development within existing and emerging markets.
• Perform competitive benchmarking and position solutions effectively.

Complaint Resolution

• Handle technical complaints end-to-end.
• Conduct joint inspections and root cause analysis.
• Implement corrective actions and ensure documented closure.
• Collaborate with plant quality, sourcing, and processing teams to eliminate recurring issues.

Knowledge Management

• Create technical content including:
• Application guides
• Grade selection tools
• Troubleshooting FAQs
• Best-practice manuals
• Support knowledge sharing initiatives for customers and field teams.

Desired Candidate Profile

Education

• B.E. / B.Tech in Metallurgical Engineering or Mechanical Engineering.
• Metallurgy specialization preferred.

Experience

• 15+ years of experience in:
• Application Engineering
• Technical Services
• Technical Sales
• Customer Quality
• Steel Manufacturing Operations
• Strong hands-on exposure to Flat Steel products and manufacturing processes.

Technical Expertise

• Thorough understanding of:
• HR, CR and coated steel products
• Formability and weldability
• Corrosion resistance
• Coating technologies
• Product quality and metallurgy
• Customer application engineering
• Proven experience in resolving customer application issues and converting technical recommendations into business growth.

Preferred Industry Background

• Steel Manufacturing Industry
• Flat Steel Manufacturing
• Quality, Technical Services, Application Engineering, Customer Quality, or Product Development functions within steel plants.