Application Developer

 

Project Role :Application Developer

Project Role Description :Design, build and configure applications to meet business process and application requirements.

Must have skills :Adobe Journey Optimizer

Good to have skills :NAMinimum

5 year(s) of experience is required

Educational Qualification :15 years full time education

Summary:* The ideal candidate will have strong hands-on experience in designing, configuring, and optimizing customer journeys, working with event-based and segment-based triggers, and collaborating cross-functionally to ensure seamless activation across digital channels.* A typical day involves collaborating with team members to understand project needs, developing innovative solutions, and ensuring that applications are optimized for performance and user experience.* This role requires a strong understanding of the Adobe Experience Platform (AEP) ecosystem, especially Real-Time CDP, segments, and schema/XDM constructs, along with a keen eye for journey orchestration best practices. Roles & Responsibilities:* Design and implement multi-step, personalized journeys using Adobe Journey Optimizer* Collaborate with AEP specialists to ensure correct data ingestion, identity stitching, and profile activation* Integrate AJO journeys with channels like Email, Push, SMS, and In-App Messaging using Adobe or third-party connectors* Create and manage journey versions, test logic paths, and perform QA/UAT of journey outcomes* Optimize journeys using performance insights and business KPIs* Work with stakeholders to translate marketing and business goals into Automated journeys* Support integration with Offer Decisioning, where applicable* Maintain journey documentation, technical flowcharts, and user guides* Collaborate with cross-functional teams (analytics, content, development) to ensure end-to-end delivery* Expected to perform independently and become an SME.* Contribute in providing solutions to work related problems.* Engage in continuous learning to stay updated with the latest technologies and best practices. Professional & Technical

Skills:

* Experience in digital marketing / marketing automation* Strong understanding of AEP schemas, datasets, audiences, and RTCP* Experience working with event-triggered and segment-triggered journeys* Familiarity with Adobe Experience Platform, Customer Journey Analytics (CJA) is a strong plus* Basic understanding of Offer Decisioning, Adobe Campaign Standard is an added advantage* Experience with channel integration (Email/SMS/Push) and testing tools* Strong communication and documentation skills* Experience in agile/scrum projects is preferred* Experience with user interface design and user experience principles.* Ability to troubleshoot and resolve application issues effectively.* Familiarity with integration techniques and APIs.
Additional Information:* Adobe AJO certification or AEP Business Practitioner certification* Minimum 2+ years of hands-on experience with Adobe Journey Optimizer (AJO)
 Qualification 15 years full time education