App Product & Engagement Sr Manager

Job role:

App Product & Engagement Chief Manager / AVP

Role Overview
Lead the product strategy, digital journey design, engagement and adoption across Tyger Den, Tyger Mytra and MyTyger. Drive the transformation of these platforms into high-engagement digital channels by partnering with Business, Product, Technology, UX/UI, Marketing and Operations teams.

Key Responsibilities

• Lead app product strategy, roadmap and prioritisation aligned with business objectives and user needs.
• Own end-to-end digital journeys from requirement identification and conceptualisation to development, UAT, launch and adoption.
• Drive feature adoption, user engagement, journey conversion and retention across employee, connector and customer apps.
• Design and execute engagement campaigns, nudges, gamification and app-led communication strategies.
• Identify and migrate manual, offline and third-party processes/communications to digital app journeys.
• Collaborate with Product, Technology, Business and UX teams to translate requirements into scalable product solutions.
• Leverage analytics to track DAU/WAU/MAU, feature adoption, journey completion, drop-offs and user behaviour, driving continuous optimisation.
• Establish Voice of User mechanisms and convert customer, connector and employee feedback into actionable product enhancements.
• Govern UAT, launch readiness, app performance, critical journey availability and issue resolution.
• Measure and drive business outcomes through digital adoption, operational efficiency, engagement and incremental business generated through app-led journeys.

Experience

• 812+ years of overall experience, preferably with 4+ years in Digital Product Management, App Product Management, Customer Experience, Digital Transformation or Engagement.
• Experience in owning digital products/apps and managing end-to-end product journeys from ideation to launch and optimisation.
• Proven experience in driving app adoption, user engagement, feature adoption and digital journey conversion.
• Strong experience working with Product, Technology, UX/UI, Business, Marketing and Operations teams.
• Experience in product roadmap management, prioritisation, UAT, analytics and stakeholder management.
• Exposure to customer/employee/partner-facing digital platforms, engagement campaigns, gamification, push notifications and digital communication will be preferred.
• Experience in migrating manual/offline or third-party processes to digital channels will be an added advantage.

Qualification

• Graduate degree in any relevant discipline from a recognised institution.
• MBA / PGDM in Marketing, Digital, Product Management, Business Management, Technology or a related discipline preferred.
• Candidates with relevant certifications or strong demonstrated experience in Digital Product Management, UX, Analytics or Agile methodologies will be preferred.

Key Skills

App Product Management | Digital Product Strategy | Customer Journey Management | User Engagement | App Adoption | Product Roadmap | Digital Transformation | Feature Management | Journey Design | Gamification | Push Notifications | Product Analytics | UAT | Customer Experience | Stakeholder Management | Cross-functional Collaboration | Agile | Digital Communication