APM - Prior Edtech Experience required

EnglishBhashi is one of the Google Immersion cohort startups and was recently featured in ‘Top 6 Language Learning Apps’ by F6S. The venture is reimagining the language learning industry using AI-driven technology and deep empathy towards English speaking learners. We are looking for passionate folks who have deep understanding of K-12 user behaviour in India and has prior experience working in edtech. (Internship can be considered) EnglishBhashi is building the next generation of language learning for India. We combine AI, gamification, community, and personalized learning to help learners improve their communication skills and confidence. We're looking for an Product Growth Manager who can take ownership of the learner journey, improve engagement, and help convert more users into paying subscribers. This role sits at the intersection of Product, Analytics, Lifecycle Marketing, and Growth. You will work directly with the Founder and have a meaningful impact on product decisions and business growth.

Location: HSR Layout, Bengaluru (Initially WFH)

Working Days: Monday – Saturday Your Mission Help more learners discover value, stay engaged, and become paying subscribers. What You'll OwnProduct Growth & Conversion

• Analyze user behavior and identify conversion bottlenecks.
• Improve onboarding, activation, engagement, and subscription funnels.
• Run experiments to increase free-to-paid conversion.
• Identify why users drop off and recommend product improvements.
• Work closely with design and engineering teams to implement growth initiatives. Lifecycle Marketing & User Engagement
• Take complete ownership of CleverTap/MoEngage.
• Build automated user journeys across onboarding, activation, retention, and win-back campaigns.
• Create push notifications, in-app campaigns, WhatsApp journeys, and engagement flows.
• Segment users based on behavior and learning patterns.
• Continuously optimize campaigns through experimentation and A/B testing. Product Analytics
• Monitor product metrics using Firebase, Mixpanel, Amplitude, GA, Microsoft Clarity, or similar tools.
• Create dashboards and track key growth metrics.
• Analyze cohorts, funnels, retention curves, and user journeys.
• Translate data into actionable product recommendations. User Research & Product Discovery
• Conduct learner interviews and usability testing.
• Understand user motivations, struggles, and learning goals.
• Gather insights from customer support, community discussions, and feedback channels.
• Convert insights into product hypotheses and experiments. Product Operations
• Coordinate execution across product, design, and engineering.
• Support sprint planning, QA, testing, and release management.
• Maintain product documentation and feature trackers.
• Ensure timely delivery of growth-focused initiatives. Must-Have Skills
• 6 months to 2 years of experience in Product, Growth, Lifecycle Marketing, CRM, or Product Operations.
• Strong hands-on experience with CleverTap, MoEngage, WebEngage, or similar platforms.
• Experience building user journeys, automation workflows, and retention campaigns.
• Strong analytical and problem-solving skills.
• Ability to understand user behavior and make data-driven decisions. Good to Have
• Experience with Firebase, Mixpanel, Amplitude, Google Analytics, or Microsoft Clarity.
• Familiarity with Figma and UX fundamentals.
• Experience working in consumer apps, EdTech, gaming, fintech, or subscription-based products.
• Understanding of gamification, habit-building, and engagement loops. Skills: user research,clevertap,mixpanel,competitors research,metebase,ui/ux design,analytics,amplitude,figma,communication,microsoft clarity