APAC Zone Channel Field Marketing Manager

At Siemens Digital Industries Software, you will join a globally distributed team leading the future of people-first marketing. This role focuses on driving demand through our channel ecosystem by executing targeted marketing programs with both regional and global impact.

About the Role:

As a Channel Field Marketing Manager, you will work closely with channel sales leadership and partners to identify growth opportunities, activate campaigns, and increase partner-driven pipeline. You will take a proactive, data-informed approach to engaging partners and reactivating dormant accounts, ensuring our Xcelerator portfolio is effectively positioned and adopted in the market.

You will be encouraged to innov

Roles & Responsibilities

• Align with channel sales leadership to define regional priorities, target accounts, and the required marketing impact on partner-driven pipeline and revenue
• Drive and execute regional channel marketing plans that support strategic growth goals, including partner activation, demand generation, and account expansion
• Identify and activate high-potential opportunities, including targeting disengaged or dormant accounts and launching re-engagement campaigns
• Execute localized campaigns targeting SMBs, ensuring effective use of global content and adapting for regional needs and partner demand fulfillment
• Partner with Channel sales, Global Industry planners, and Zone teams to align investment priorities and select programs with the highest ROI
• Ensuring marketing programs translate into viable opportunities for partners
• Own performance tracking across the demand waterfall, including partner-led pipeline, progression, and conversion
• Provide regional channel insights and act as the voice of the region to content and central teams
• Collaborate with Data and Content teams to optimize targeting, spend, and campaign effectiveness
• Communicate clearly across stakeholders to ensure alignment and visibility into plans and results
  
  

Skills & Abilities Required

• Strong understanding of channel marketing and partner-driven demand generation
• Ability to translate sales priorities into executable marketing programs
• Experience working across regional teams, partners, and cross-functional stakeholders
• Analytical mindset with the ability to use data to drive decisions
• Strong communication and stakeholder influence skills
• Ability to operate proactively and independently
  
  

Key Requirements

• Deep understanding of the B2B sales cycle, especially in partner-led models
• Experience driving pipeline through partners including campaign adoption and opportunity creation
• Familiarity with B2B demand generation and revenue waterfall metrics
• Ability to align strategy to execution and deliver results on time and within budget
• Strong project management discipline
• Experience in inbound and account-based marketing
• Highly collaborative and adaptable
  
  

Measures of Success

• New partner-generated opportunities
• Workable opportunities delivered to partners
• Channel pipeline contribution and progression
• Conversion of re-engaged dormant accounts
  
  

Education & Experience

Undergraduate degree in Marketing or Business preferred. Proven experience in B2B software marketing, ideally with channel or partner marketing exposure.

We are Siemens

A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow! We offer a comprehensive reward package which includes a competitive basic salary, bonus scheme, generous holiday allowance, pension, and private healthcare.

Siemens Software. Transform every day.