APAC Brand Manager

Role: APAC Brand Manager

Location: Gurgaon, India

Work Timings: 5:30am to 2:30pm

About the role:

This role is for an APAC Brand Manager to drive foundational asset workstreams across the product range and coordinate with global, regional and local stakeholders. The ideal candidate will be a highly organized, analytical problem-solver with strong communication skills, adept at managing complex projects and diverse stakeholders.

What you will be doing:

1. Driving Asset & Process Management:

- Lead all foundational asset workstreams for the product portfolio, in collaboration with regional stakeholders for assets relating to 1P and 3P platforms.

- Manage the overall process and ways of working. This includes program management from the initial brief stage through to regional reviews and localization.

- Formalize and create systems to streamline ways of working, improve communication, and standardize reviews across global workstreams.

- Align on ownership, process, and deliverables with all relevant global stakeholders.

- Coordinate with the APAC e-commerce team on new product launches and expansions for website content and Customer Relationship Management (CRM).

2. APAC Regional Support & Coordination:

- Provide crucial support for local reviews, sense checking all feedback and acting as a filter between global and local teams.

- Ensure brand consistency is maintained across the APAC region and that local nuances are captured in all assets.

- Coordinate marketing approvals for the region.

- Regularly sync with global stakeholders to communicate regional needs, flag issues, gain visibility into upcoming workstreams, and receive updates.

- Regularly sync with regional and local teams to consolidate requests, communicate updates, and flag issues.

- Drive the creation of a weekly Brand Team newsletter.

3. Insight Sharing & Continuous Improvement:

- Share feedback on behalf of APAC and flag P0 (high priority) issues on an ongoing basis.

- Collaborate with global and regional partners on post-launch post-mortem efforts.

- Highlight priority themes with clear examples and propose actionable improvements for the next product launch.

What you need to be great in this role:

1. Required Skills:

- Strong verbal and written communication skills.

- Excellent problem-solving and analytical thinking skills.

- Highly organized and detail-oriented.

- Demonstrated proficiency in project and stakeholder management.

2. Minimum / Preferred Requirements:

- A minimum of 5 years of working experience in a marketing or communications function.

- Experience working in the tech industry is a bonus, but not a requirement.

- A technical background or product expertise is not mandatory, but is considered a bonus.

- Passion for and inquisitive about AI and new technologies.

- Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.