Answer Engine Optimization Specialist

Job Summary:

We are looking for curious and detail-oriented freshers to join our digital team. In this role, you will help optimize content for AI-driven search platforms (like voice assistants and answer engines), ensuring content is structured, relevant, and easily discoverable.

Key Responsibilities:

• Assist in optimizing content for Answer Engines (Google SGE, Chatbots, Voice Search)
• Perform keyword and query intent research for conversational search
• Structure content using FAQs, snippets, and schema markup
• Support creation of AI-friendly and voice-search optimized content
• Analyse search trends and user queries to improve visibility
• Work with SEO team to align AEO strategies with traditional SEO
• Monitor performance using tools like Google Search Console, analytics tools
• Maintain content accuracy, clarity, and relevance
• Assist in competitor and SERP analysis

Skills Required:

• Basic understanding of AEO, SEO and digital marketing
• Strong written and verbal communication skills
• Interest in AI tools, ChatGPT, and search technologies
• Analytical thinking and attention to detail
• Familiarity with Google Search, FAQs, featured snippets
• Basic knowledge of MS Excel / Google Sheets