Analyst - Product & Strategy

About Rupeek:

Rupeek , established in 2015 and headquartered in Bangalore, stands as India's leading asset-backed digital lending fintech platform. Committed to making credit accessible to Indians in a fair and convenient manner, Rupeek pioneers innovative financial products focused on monetizing India's $2 trillion gold market. Leveraging state-of-the-art technology and an automated asset-light supply chain, Rupeek is transforming the gold loan disbursal landscape across 40+ cities in India. With a customer base exceeding 5,00,000+, the company's strategic partnerships with top banks and financial institutions underscore its commitment to building gold-backed assets through low-risk, low-touch, and friction-free processes. Rupeek's impressive journey is supported by key investors such as Sequoia Capital, Accel Partners, Bertelsmann, and GGV Capital. In Apr 2024, Rupeek turned profitable and raised $25 in equity capital from Manipal Group and Elevation Capital to fund its next phase of growth . Join us in redefining the future of finance through innovation, technology, and a commitment to financial inclusivity.

About the Role: We are looking for a highly analytical and driven Business Analyst to monitor, analyze, and optimize business funnels across cities and channels. This role requires strong problem-solving skills, a data-driven mindset, and the ability to work closely with cross-functional teams to drive business impact.

Job title: Analyst - Product & Strategy

Education: B.Tech from reputed top-tier colleges, with preference for IIT/BITS/top NITs

Experience: 1-3 years of relevant experience

Location: Bangalore

Key Responsibilities

• Analyze conversion funnels, identify performance deviations, and generate actionable recommendations for optimization
• Conduct deep-dive analyses to uncover user behavior trends, growth opportunities, and key business drivers
• Partner with product, business, and cross-functional stakeholders to design and implement strategic initiatives
• Extract insights from customer interactions, feedback, and operational data to identify pain points and root causes
• Structure ambiguous business problems into data-driven frameworks and actionable solutions in a fast-paced environment
• Define, track, and report key KPIs to support product strategy, experimentation, and business decision-making
• Support roadmap prioritization through opportunity sizing, impact analysis, and performance evaluation
• Build and maintain dashboards to monitor key product, business, and funnel performance metrics on a daily basis

Skills & Qualifications

• Strong analytical thinking and structured problem-solving skills with keen attention to detail
• Proficiency in SQL/Hive, Excel, and data visualization tools such as Tableau, Power BI, or MicroStrategy
• Good understanding of experimentation, and data-driven decision-making principles
• Experience working with large structured and unstructured datasets to derive business insights
• Strong communication and stakeholder management skills, with the ability to translate analysis into business impact
• Understanding of product metrics, user funnels, retention, growth, and marketplace/business performance metrics
• Bachelor’s degree in Engineering, Mathematics, Economics, Statistics, or related quantitative disciplines from top-tier institutions preferred (e.g., IITs)

Why Join Us?

• Be part of a fast-growing fintech shaping the future of credit in India
• Work in a high-impact, fast-paced environment
• Backed by leading global investors Join our pioneering team at Rupeek Fintech and play a pivotal role in shaping the future landscape in the Fintech sector!