BENGALURU · FULLTIME
Analyst III - Marketing Insights
Heinz
Bengaluru · onsite · Posted 13d ago
Sourced from
Undisclosed3–6 yrsfulltimeBengaluru
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Section · 01
About this role
Job Description
We are seeking an experienced Analyst for our Marketing and Consumer Insights team. This role is pivotal in driving our marketing strategies and deepening our understanding of consumer behaviors to fuel growth and innovation, and to deliver on the underlying analytics of KHC s proprietary Brand Growth System (BGS). BGS is the systematic way in which KHC grows brands by identifying underlying consumer fundamentals, enabling strategic where to play choices, analyzing a brand s performance along how to win levers - and identify opportunities to deliver on growth and profitability. The successful candidate will be a strategic thinker with a robust background in consumer insights, marketing analytics, and a passion to derive actionable insights from voluminous quantitative and qualitative datasets
Job Title: Analyst III - Marketing/ Consumer Insights
GBS Analyst III - Marketing/ Consumer Insights
We are seeking an experienced Analyst for our Marketing and Consumer Insights team. This role is pivotal in driving our marketing strategies and deepening our understanding of consumer behaviors to fuel growth and innovation, and to deliver on the underlying analytics of KHC s proprietary Brand Growth System (BGS). BGS is the systematic way in which KHC grows brands by identifying underlying consumer fundamentals, enabling strategic where to play choices, analyzing a brand s performance along how to win levers - and identify opportunities to deliver on growth and profitability. The successful candidate will be a strategic thinker with a robust background in consumer insights, marketing analytics, and a passion to derive actionable insights from voluminous quantitative and qualitative datasets
Requirements
Contribute as a member of the team to derive actionable insights from voluminous quantitative and qualitative datasets
Leveraging analytical tools for powerful data visualization (MS Ofiice, Alteryx, Tableau, PowerBI)
Own and deliver high quality outputs , of the allocated workstream, timely to regional stakeholders with support from supervisors
Generate comprehensive hypotheses/insights and prioritize solutions for the most pertinent issues using various tools and techniques. These may include industry research, presentations, data modeling , and other analyses
Support and drive automation of analysis by leveraging tools on AI and advanced analytics
Work well in a team setting ; Seek and provide actionable feedback in interactions
Qualifications
Education:
Bachelor / Post Graduate degree in Marketing, Business, Statistics, or a related field. MBA or advanced degree is preferred.
Experience :
Minimum of 3-6 years of relevant experience - exposure to management consulting and/or data analytics relating to market/ business/ consumer insights, preferably within Consumer Products / Retail industry domains
Strong communications skills , should be able to drive discussion/presentations with senior stakeholders
Understanding of analytical tools and techniques including / similar to Alteryx, Tableau, Power BI is mandatory; Understanding of Python, R, and SPSS would be a plus
Strong skills in Microsoft Excel and PowerPoint are required
Knowledge about leading AI based solutions are a plus
Candidates should possess excellent analytical, communication, and team player skills ; ability to handle multiple tasks and work under pressure
- Experienced within Food/Beverage Industry and/or Global Business Services (GBS) organizations is a bonus!
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
Automationmanagement consultingalteryxAnalyticsConsumer ProductsConsumer InsightsData AnalyticsMarketing AnalyticsPythonPower BiResearchData VisualizationAdvanced AnalyticsMarketing StrategiesData ModelingmarketingArtificial Intelligence
Section · Company
About Heinz
Heinz
London
GB
About
No matter the brand, we??????re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we??????re transforming the food industry with bold thinking and unprecedented results. If you share our passion ?????? and are ready to create the future, build a legacy, and lead as a global citizen ?????? there??????s only one thing to do: join our table and let??????s make life delicious!
Industries
Food and BeverageFood ProcessingSnack Food