Analyst- Copywriter

Responsibilities:

• Develop compelling, on-brand post copy, video scripts and description copy for various social media platforms including but not limited to LinkedIn, Facebook, Instagram, Twitter, etc.
• Ensure adherence to JLL's brand voice/tone guidelines, governances, and processes for social media
• Collaborate with the marketing team to align social media content with overall marketing strategies and JLL's business objectives
• Adapt tone and style to suit different platforms and target audiences from a B2B perspective, focusing on commercial real estate professionals, investors, and corporate clients
• Write and edit blog posts, articles, and other long-form content for social sharing, highlighting JLL's expertise in real estate services, market trends, and industry insights
• Monitor social media trends in the commercial real estate and professional services sectors, incorporating them into content strategies
• Analyze social media metrics and adjust content strategies accordingly to improve engagement and reach within our target B2B audience
• Create content that showcases JLL's thought leadership in areas such as workplace strategy, sustainability in real estate, and PropTech innovations
• Collaborate with regional teams to ensure social media content is relevant and localized when necessary
• Support the promotion of JLL's research reports, whitepapers, and market analyses through social media channels
• Coordinate and support social media campaigns, ensuring alignment with broader marketing initiatives and business goals
• Manage day-to-day social media activities, including content scheduling, community engagement, and platform-specific optimizations

Requirements:

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience of minimum 1-3 years in a copywriting or similar role.
• Strong understanding of current social media & content landscape and B2B best practices across that landscape
• Familiar with GPT & AI for efficient content creation through reusable prompts to create efficient process
• Excellent writing and editing skills with a strong grasp of grammar and punctuation
• Proven ability to write engaging, concise copy for various social media platforms
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Ability to collaborate effectively with cross-functional teams.
• Attention to detail and a commitment to delivering high-quality content.
• Self-motivated, with a passion for staying up-to-date with industry trends and emerging technologies.