Analyst - Campaign Management (Immediate Joiners Only)

Key Responsibilities

• Manage the end-to-end lifecycle of digital advertising campaigns, encompassing strategy, setup, execution, and continuous optimization. • Collaborate with clients and internal stakeholders to define campaign objectives, target audiences, and key performance indicators.
• Ensure timely and accurate launch of campaigns across various digital platforms, aligning messaging and targeting with strategic goals.
• Conduct continuous monitoring and optimization of campaigns to maximize performance against established KPIs, including ROAS, CPA, CTR, and conversion rates.
• Produce comprehensive campaign performance reports, providing actionable insights, data-backed recommendations, and identifying opportunities for upsell and cross-sell.
• Perform in-depth metric analysis for conversion and lead generation across display, mobile, and video channels.
• Utilize analytics tools to pull and interpret reports from diverse platforms, measuring cross-channel customer experiences.
• Conduct historical performance analysis to support client initiatives and inform strategies for incremental budget allocation

Requirements

• Minimum 8 months+ years of relevant experience in Campaign Optimization.
• Should have worked on any Platforms.
• Goolge Ads or Meta Ads or Programmatic or GAM or CM 360 or Paid Campaigns.
• Bachelor's degree in Marketing, Business Administration, or a related quantitative field.