Analyst BA_Customer Insights

Innovate in Bengaluru This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.

About Lowe’s Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India

About The Team The Customer Insights team uses data and analytics capabilities to provide strategic insights around customer and competitive landscape to help drive effective market strategy for Lowe’s. The team works closely with various key functions across the business to provide insights and recommendations across different business areas.

Job Summary In this role the candidate will be part of the Customer Insights team and work on consumer research projects to support building actionable insights using data from various sources – including internal information, quantitative primary research data, and secondary sources – to support building effective Customer Strategy for Lowe’s. The candidate, to work with US team on defining various research needs, develop learning plans, apply appropriate methodologies and analyze data to generate insights for ongoing tracker and ad hoc research reports, support survey operations and developing scorecards, dashboards and work on ad hoc Consumer research questions to provide insights on a regular basis to stakeholders across the organization.

Roles & Responsibilities

• Design surveys, write questionnaires to support learning plans, applying survey best practices (sampling, question phrasing, and pre-testing) to ensure reliable, actionable data
• Program various ad-hoc research questionnaires leveraging 3rd Party tools (e.g., Qualtrics, Decipher)
• Develop and conduct quality checks to ensure accuracy of 3rd party data feeding into various reports, trackers, ad-hoc research and analysis.
• Work on ongoing tracking studies such as Brand Health Tracker – Conduct data analysis, summarize findings, create reporting templates. Take up automation / efficiency initiatives to optimize trackers and dashboards (data pipelines, sampling checks, automated refreshes, and visualization updates);
• Work on ad-hoc quick turn research requests – design research, program and monitor fieldwork, deliver topline data findings within timelines; coordinate with vendors and internal stakeholders; document methods and assumptions.
• Measure the effectiveness of creative campaigns by tracking key performance indicators (KPIs). Conduct competitive analysis to benchmark creative performance against industry standards and key competitors.
• Translate findings into narrative-driven reports – presenting clear strategic recommendations to the business backed by data.
• Work with vendor teams to operationalize and manage research studies and or analytics requests.

Additional Responsibilities

• Work to improve process efficiencies in our ongoing projects such as Tracking projects and ad-hoc internal research work and help streamline workflows to enhance overall experience.
• Analyze customer data from multiple sources (surveys, feedback, internal data etc.) to identify key trends, behaviors, and pain points.
• Contribute to the development of new analytical methods or tools that can further enhance the understanding of customer behavior and improve operational processes.
• Work with vendor teams to drive ad hoc projects forward and ensure continued alignment back to initial business objectives.
• Present insights and analysis results to our key stakeholders.

Years Of Experience

• 3-4 Years of experience.

Education Qualification

• Bachelor’s or Master’s degree in Business, Operations Management, Marketing, Data Science, Statistics, or a related field.
• A master’s degree or relevant certifications is a plus.

Primary Skills

• Skilled in understanding survey requirements and building questionnaires.
• Familiarity with survey programming tools and platforms (Qualtrics or equivalent) and the ability to translate survey requirements into functioning questionnaires. Qualtrics experience is a plus.
• Proficiency in data analysis tools and software (Excel, Power Point, SPSS etc.). Excellent problem-solving skills with the ability to translate survey data into meaningful insights.
• Strong written and verbal communication skills, including the ability to present complex information to non-technical audiences.
• Experience collaborating with third-party research vendors on projects
• Knowledge of third-party creative measurement tools.
• Ability to work collaboratively across cross-functional teams and third-party vendors to implement and improve operational processes.

Secondary Skills

• Familiarity with business intelligence or data visualization tools like Power BI, Tableau or similar platforms.
• Knowledge of third-party creative measurement tools
• Data analytics tools and software like SQL, Python, Teradata, Hadoop is an added advantage.
• Experience working on statistical models would be a plus.
• Experience on working with text data would be an advantage.
• Experience presenting research findings to business clients.
• 1+ years of experience in working in customer service, retail, e-commerce, or other customer-facing industries. Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law. Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.