Analyst-Application Development-Business Intelligence

Role Overview We are seeking an experienced Senior Marketing Analytics & Digital Marketing Specialist with 5–6 years of experience in campaign analytics, performance marketing, and end-to-end digital marketing strategy execution. This role requires strong analytical ability and deep digital marketing expertise to drive growth, optimize campaigns, and deliver measurable ROI.

Preferred Skills And Experience Must-Have Skills

• 5–6 years of experience in marketing analytics and digital marketing.
• Strong command of SQL, Excel/Sheets, Tableau.
• Hands-on experience with Google Ads, Meta Ads, SEO tools, and campaign management.
• Strong understanding of marketing funnels, attribution, CAC, ROAS, and LTV.
• Ability to convert complex data into simple insights.
• Good communication and storytelling skills. Good-to-Have Skills
• Experience with Python, Pyspark or R for advanced analytics.
• Knowledge of incrementality testing.
• Familiarity with digital marketing platforms (e.g Adobe Analytics, Google Ads, Clickstream, Ads, and Google Analytics) and the data they generate.
• Experience in Performance Marketing or Growth Analytics.

Qualifications

• Bachelor’s degree in marketing, Analytics, Statistics, or related fields.
• Proven experience in a digital-first company, performance marketing agency, or consumer-tech brand.