Analista de CRM Pleno

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a CRM Analyst Pleno based in Brazil.

This role is focused on optimizing customer relationships through strategic CRM initiatives, automation, segmentation, and data-driven decision-making. The professional will design and improve customer journeys that increase engagement, retention, and lifetime value. Working in a collaborative and innovative environment, this position requires a strong understanding of customer behavior and communication strategies. The role combines analytical skills, creativity, and technical expertise to deliver personalized experiences across multiple channels. The ideal candidate will contribute to improving CRM operations, identifying growth opportunities, and enhancing the overall customer experience. This is an opportunity for someone who enjoys autonomy, continuous learning, and working cross-functionally with different teams.

Accountabilities:: Create, monitor, and optimize automated CRM journeys, including onboarding, engagement, churn prevention, cross-sell, upsell, and reactivation flows.

Analyze CRM and customer experience metrics such as open rate, CTOR, conversion rate, NPS, CSAT, churn, and LTV to identify improvement opportunities.

Plan, configure, and execute campaigns across multiple channels, including email, push notifications, SMS, WhatsApp, and in-app communications.

Perform A/B testing to improve engagement, conversion, and customer communication effectiveness.

Develop customer segmentation strategies using behavioral data, RFM models, and interaction history.

Ensure database health, data governance, segmentation quality, and compliance with LGPD requirements.

Monitor and optimize communication cadence for different customer segments.

Validate customer experiences before launching automated flows, including copy, layout, and automation logic.

Generate performance reports and share insights, recommendations, and optimization opportunities with partner teams.

Collaborate closely with teams such as Content, Product, Customer Success, Marketing, and CX Operations to maintain and improve customer journeys.

Continuously apply CRM best practices and improve the use of automation platforms to enhance customer experiences.

Requirements:

Minimum of 3 years of experience working with CRM, marketing automation, customer lifecycle management, or customer database management.

Experience creating performance reports and analyzing CRM journeys to identify optimization opportunities.

Proven experience designing communication flows, customer journeys, and A/B testing strategies.

Strong knowledge of CRM and automation tools such as Intercom, SenseData, and RD Station.

Intermediate SQL knowledge for data extraction and experience working with BI tools such as Power BI, Looker, or similar platforms.

Practical knowledge of CRM and CX performance metrics, including NPS, CSAT, churn, LTV, open rate, CTR, and related indicators.

Experience working with Customer Experience, Customer Success, or Customer Marketing teams is considered a plus.

Previous experience in technology, SaaS, or legal technology companies is a differentiator.

Familiarity with automation platforms such as Salesforce Marketing Cloud, Braze, HubSpot, Customer.io, or similar solutions is desirable.

Strong analytical mindset, attention to detail, communication skills, collaboration ability, and ownership of projects.

Benefits:

Remote work model.

Meal/Food allowance: R$ 1,300 per month through a flexible card, without payroll deductions.

Home office allowance: R$ 135 per month, without payroll deductions.

National health insurance plan.

Dental insurance plan.

Life insurance.

Extended parental leave policies supporting different family structures.

Childcare assistance for children up to 5 years old.

Wellbeing platform with access to gyms, studios, live classes, and health resources.

Digital healthcare platform with free monthly psychological and nutrition consultations.

Pet health plan with national coverage and reimbursement options.

Language learning partnerships with discounts for English and Spanish courses.

Profit Sharing Program (PLR) based on company performance goals.

End-of-year company break between Christmas and New Year.

Home workstation support allowance of R$ 2,400, in addition to company-provided equipment.

Birthday day off.

Opportunity to work in a Great Place to Work certified environment.

Culture of feedback, development programs, onboarding support, internal learning initiatives, OKR transparency, performance reviews, and continuous growth opportunities.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1