Amazon PPC Specialist

Job Title: Amazon PPC Specialist

Department: E-commerce / Digital Marketing

Experience Required: 2-10 Years

Job Summary

We are seeking an experienced Amazon PPC Specialist to manage, optimize, and scale

Amazon advertising campaigns. The ideal candidate should have hands-on experience

with Amazon Seller Central, Vendor Central (if applicable), and Amazon Ads, with a

strong focus on improving sales, ROI, and advertising performance.

Key Responsibilities

• Plan, create, and manage Amazon PPC campaigns (Sponsored Products,

Sponsored Brands, Sponsored Display).

• Conduct keyword research and competitor analysis.

• Optimize campaigns to improve ROAS, ACOS, TACOS, CTR, and conversion

rates.

• Monitor campaign performance and make data-driven bid and budget

adjustments.

• Analyze advertising reports and prepare weekly/monthly performance reports.

• Launch PPC campaigns for new product listings.

• Coordinate with the catalog/content team to improve listing performance.

• Track keyword rankings and product visibility.

• Identify opportunities to increase organic rankings through PPC insights.

• Stay updated with Amazon advertising policies and new features.

Required Skills

• Hands-on experience with Amazon Advertising Console.

• Strong understanding of Amazon Seller Central.

• Expertise in keyword research and campaign optimization.

• Knowledge of ACOS, TACOS, ROAS, CTR, CPC, Conversion Rate, and other PPC

metrics.

• Strong analytical and reporting skills.

• Advanced Microsoft Excel or Google Sheets skills.

• Excellent communication and problem-solving abilities.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Commerce, or a related field.

• Amazon Ads Certification is an added advantage.

• Experience managing multiple Amazon marketplaces is preferred.

• Familiarity with Helium 10, Jungle Scout, Data Dive, or similar Amazon tools is a

plus.

• Candidates who have managed Amazon advertising budgets exceeding GBP

100,000 per month will be given preference. Such experience will be

considered a significant added advantage.

• Industry Preference: E-commerce, D2C Brands, Amazon Marketplace Agencies