Amazon PPC Manager ( U.S Timing)

Job Description: Amazon PPC Manager

Experience: 36 years

Employment Type: Full-time | Remote / Hybrid

Timing: 06:00 PM- 03:00 AM IST

* Initially, we will keep it under our supervision and closely monitor the performance during the first few weeks to ensure everything is running smo*

Marketplace Coverage: Amazon US, UK, Canada, Germany, France, Italy, Spain, UAE, India, Australia, Japan, and other global marketplaces.

About the Role

We are looking for an experienced Amazon PPC Manager with hands-on expertise in managing and scaling advertising campaigns across multiple product categories and international Amazon marketplaces. The ideal candidate should have experience working with diverse brands, product portfolios, and business models, with a strong focus on sales growth, advertising efficiency, profitability, and organic market share.

Key Responsibilities

1. Amazon PPC Campaign Management

- Plan, execute, manage, and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and other available Amazon advertising solutions.

- Manage campaigns across all major product categories, including Beauty & Personal Care, Health & Household, Home & Kitchen, Electronics, Fashion & Apparel, Sports & Outdoors, Toys & Games, Grocery, Pet Supplies, Baby Products, Automotive, and other consumer and niche categories.

- Develop keyword research, campaign structures, bidding strategies, budget allocation, negative targeting, and product-targeting strategies.

- Manage automatic and manual campaigns, including broad, phrase, exact, category, and product targeting.

- Optimize Top of Search, Rest of Search, and Product Pages placements based on performance.

2. Global Marketplace Experience

- Manage and optimize Amazon advertising campaigns across international marketplaces, including the US, UK, Canada, Europe, UAE, India, Australia, and Japan.

- Adapt advertising strategies to local market competition, consumer behavior, search trends, pricing, and seasonal demand.

- Understand marketplace-specific differences in CPC, conversion rates, advertising costs, and product demand.

- Coordinate campaign strategies across multiple regions while maintaining marketplace-specific performance targets.

3. Performance Optimization and Analysis

- Monitor and optimize ACOS, TACOS, ROAS, CTR, CVR, CPC, impressions, clicks, and advertising-attributed sales.

- Analyze search term, placement, advertised product, and bulk operations reports.

- Identify wasted spend and improve campaign efficiency through keyword harvesting, negative targeting, bid optimization, and campaign restructuring.

- Develop strategies to improve organic rankings, sales velocity, market share, and overall account profitability.

4. Budget and Business Growth

- Manage advertising budgets across multiple brands, ASINs, categories, and global marketplaces.

- Forecast advertising spend, revenue, and performance against business targets.

- Execute advertising strategies for new product launches, seasonal events, Prime Day, Black Friday, and other promotional periods.

- Align PPC performance with inventory availability, pricing, Buy Box status, contribution margin, and overall business objectives.

5. Reporting and Stakeholder Management

- Prepare daily, weekly, and monthly performance reports with actionable insights.

- Present campaign performance, growth opportunities, challenges, and optimization plans to clients and internal stakeholders.

- Collaborate with creative, catalog, retail operations, and account management teams to improve overall marketplace performance.

6. Tools and Technology

- Hands-on experience with Amazon Seller Central and Amazon Advertising Console.

- Proficiency in Excel, Google Sheets, bulk operations, and data-driven reporting.

- Experience with advertising platforms such as Pacvue, Perpetua, Helium 10, or similar tools.

- Exposure to Amazon Marketing Cloud (AMC), Amazon DSP, and AI-powered optimization workflows is preferred.

Required Qualifications

- 36 years of hands-on Amazon PPC experience.

- Experience managing campaigns across multiple product categories and international marketplaces.

- Strong understanding of Amazon advertising, keyword research, bidding strategies, campaign structuring, and performance optimization.

- Proven ability to manage multiple accounts, large ASIN portfolios, and advertising budgets.

- Strong analytical, communication, reporting, and problem-solving skills.

- Ability to develop strategies that balance revenue growth, advertising efficiency, and profitability.

Key Performance Indicators

- Revenue and advertising sales growth.

- ACOS, TACOS, and ROAS performance.

- Advertising spend efficiency and reduction in wasted spend.

- Organic sales contribution and keyword ranking improvements.

- Marketplace-level growth and profitability.

- Achievement of client and business targets.