Amazon Ads Specialist

Role Description The Amazon Ads Specialist is a full-time, on-site role based in Worli. This role is responsible for planning, setting up, and optimizing Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display, to drive sales and improve return on ad spend for client accounts. The specialist will manage daily bid adjustments, keyword research, negative keyword strategies, and budget allocation while monitoring performance metrics and preparing regular reports and insights. The role includes collaborating with account managers and clients to define goals, refine targeting, and implement data-driven strategies, as well as staying current with Amazon Ads policies, tools, and best practices. The Amazon Ads Specialist will also assist in creative input for ad copy and product detail pages to enhance click-through and conversion rates.

Qualifications

• Strong Amazon advertising expertise, including campaign setup, optimization, bid management, keyword targeting, and performance analysis.
• Data and analytics skills, such as interpreting dashboards, working with metrics (ACOS, ROAS, CTR, CPC, conversion rate), and making data-driven decisions.
• Digital marketing knowledge, including e-commerce marketing fundamentals, funnel optimization, and familiarity with other marketplaces or PPC platforms.
• Technical and tools proficiency, including Amazon Seller/Vendor Central, Amazon Ads console, Excel or Google Sheets, and basic reporting tools.
• Communication and collaboration skills for coordinating with internal teams and clients, presenting campaign results, and explaining optimization strategies clearly.
• Organizational abilities, including managing multiple campaigns and accounts, prioritizing tasks, and maintaining accurate documentation and reports.
• Relevant experience in Amazon Ads or marketplace PPC roles; prior work in e-commerce, performance marketing, or agency environments is highly beneficial.
• Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
• Continuous learning mindset with the ability to stay updated on Amazon Ads updates, best practices, and competitive trends.