Amazon Ads Specialist

We are looking for a highly analytical and performance-driven Amazon Ads Specialist with proven experience in managing high-budget Amazon advertising campaigns (₹1 Crore+ monthly ad spend). The ideal candidate should have expertise in scaling Amazon businesses through Sponsored Ads, DSP, AMC, keyword strategy, bid optimization, profitability analysis, and marketplace growth.

• Plan, execute, and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, and Amazon DSP.
• Manage and optimize monthly Amazon advertising budgets of approximately ₹1 Crore while maintaining profitability and achieving business goals.
• Develop advertising strategies to maximize ROAS, ACOS, TACOS, and overall revenue growth.
• Monitor campaign performance and implement data-driven optimizations.

• Launch new product campaigns and scale existing campaigns.
• Create keyword targeting, product targeting, category targeting, and audience targeting campaigns.
• Optimize bids, budgets, placements, and campaign structures.
• Perform regular keyword harvesting and negative keyword optimization.
• Conduct A/B testing on creatives, copy, and bidding strategies.

• Drive sales growth through effective advertising strategies.
• Improve product visibility, rankings, and organic sales.
• Collaborate with the catalog team to optimize listings for higher conversion rates.
• Identify growth opportunities through new product launches and seasonal campaigns.

• Analyze campaign performance using Amazon Advertising Console, Amazon Marketing Stream, Amazon Marketing Cloud (AMC), and Business Reports.
• Prepare daily, weekly, and monthly performance reports.
• Monitor KPIs such as:
• ROAS
• ACOS
• TACOS
• CTR
• CPC
• Conversion Rate
• Impression Share
• New-to-Brand Sales
• Organic Ranking
• Recommend optimization strategies based on performance data.

• Conduct extensive keyword research using tools such as Helium 10, Data Dive, Jungle Scout, and Brand Analytics.
• Monitor competitor advertising strategies and identify opportunities to improve campaign performance.
• Analyze search term reports and customer buying behavior.

• Manage and allocate advertising budgets efficiently across multiple product categories.
• Ensure optimal utilization of a ₹1 Crore+ monthly advertising budget.
• Forecast advertising spend and sales performance.
• Continuously optimize campaigns to improve ROI and reduce wasted spend.

• Work closely with the E-commerce, Marketplace, Creative, Catalog, and Supply Chain teams.
• Coordinate with designers for ad creatives and A+ content.
• Partner with category managers to drive product launches and promotional campaigns.

• Utilize:
• Amazon Seller Central
• Amazon Advertising Console
• Amazon DSP
• Amazon Marketing Cloud (AMC)
• Brand Analytics
• Helium 10
• Data Dive
• Jungle Scout
• Excel & Google Sheets

• Proven experience managing ₹1 Crore+ monthly Amazon ad budgets.
• Strong understanding of Amazon PPC strategy and campaign optimization.
• Hands-on experience with Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, and Amazon DSP.
• Expertise in ACOS, TACOS, ROAS, CTR, CPC, and conversion optimization.
• Strong analytical and problem-solving skills.
• Advanced Excel skills (Pivot Tables, XLOOKUP, INDEX-MATCH, Power Query, dashboards).
• Excellent communication and reporting skills.

• Bachelor's degree in Marketing, Business, Commerce, or a related field.
• 5–8 years of experience in Amazon Advertising and Marketplace Growth.
• Experience in D2C, FMCG, Consumer Goods, Toys, Beauty, or Retail brands is highly preferred.
• Amazon Ads Certification is an added advantage.

• Increase Marketplace Revenue
• Improve ROAS
• Reduce ACOS & TACOS
• Increase Organic Rankings
• Improve CTR & Conversion Rate
• Scale Sales Profitably
• Maximize ROI on Advertising Spend
• Drive New-to-Brand Customer Acquisition

• Opportunity to work with one of India's fastest-growing D2C toy brands.
• Ownership of high-budget Amazon advertising campaigns.
• Collaborative and growth-focused work environment.
• Exposure to large-scale marketplace operations and data-driven decision-making.
• Competitive salary with performance-based incentives.

Interested candidates can share their resume at [HIDDEN TEXT]