AM - SGS - Retail

Role & responsibilities:

• Drive revenue performance for Jaquar products in the respective segment
• Monitor and improve key product performance in the respective segment
• Support dealer growth by providing training, resolving issues, and ensuring optimal product display and branding at showrooms
• Conduct focused customer events, including Jaquar World (JW) visits, Orientation Centre (OC) visits, Jaquar Display Showroom (JDS) engagements, and factory visits to generate prospects and enhance brand awareness
• Educate dealers and their sales staff on product details, USPs, competition benchmarking, and value propositions
• Ensure price discipline and brand hygiene at all dealer counters
• Personally handle customers at dealer counters to demonstrate effective selling techniques and product knowledge
• Maintain detailed records of customer interactions and follow up until conversion to sales using company-provided software
• Generate and follow up on leads from dealers, trade customers, and plumbers to drive sales
• Organize and conduct plumber meets and training sessions to ensure proper installation and product knowledge
• Introduce and educate dealers on new product modifications and updates
• Promote the use of dealer portals for problem resolution and access to the latest information
• Ensure dealers issue warranty certificates to every customer and educate them on the benefits of warranty support
• Coordinate with customer care to resolve any issues related to supplies, sales, policies, and other concerns
• Facilitate visits of key stakeholders to the Orientation Centre (OC) and factory to enhance their understanding of Jaquars capabilities and product range
• Foster strong relationships with dealers and key stakeholders through regular interactions and support

Preferred candidate profile:

• Experience in working with dealers and channel partners
• Strong product knowledge and the ability to communicate it effectively
• Ability to generate and follow up on leads
• Excellent networking and relationship-building skills
• Effective follow-up abilities and attention to detail
• Market understanding and competitor mapping skills
• Experience in coordinating with multiple stakeholders to achieve results
• Expertise in creating brand presence and visibility