AM -E-commerce & Quick Commerce Ads

The Role

We're seeking a results-driven Performance Marketing Manager to own and scale marketplace and quick commerce advertising for a leading CPG brand. This is a client-facing role where you'll be the go-to expert for campaign strategy, execution, optimization, and reporting.

You'll work directly with the brand team, translating business objectives into high-performing campaigns across Amazon, Flipkart, and quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart.

What You'll Do

Campaign Management & Optimization

Plan, execute, and optimize performance marketing campaigns across Amazon, Flipkart, Blinkit, Zepto, and Swiggy Instamart

Manage day-to-day campaign operations including keyword research, bid management, budget allocation, and A/B testing

Monitor campaign performance daily and make data-driven optimization decisions to improve ROAS, conversion rates, and sales

Identify and eliminate spend leaks, improve ad visibility, and maximize return on advertising spend

Strategy & Planning

Develop quarterly and monthly advertising strategies aligned with brand business objectives

Analyze market trends, competitor activity, and platform algorithm changes to inform strategy

Recommend budget allocation across platforms and campaign types based on performance data

Design promotional campaign strategies for new launches, festive seasons, and sales events

Client Communication & Reporting

Serve as the primary point of contact for campaign-related discussions with the brand team

Prepare and present weekly and monthly performance reports with actionable insights

Proactively communicate campaign performance, wins, challenges, and recommendations

Participate in business reviews and strategic planning discussions

Listing Management Support

Collaborate with content teams to optimize product listings for better ad performance

Ensure advertising strategies are aligned with product page content and availability

Provide inputs on listing optimization based on campaign performance data

Analytics & Insights

Build and maintain campaign performance dashboards and trackers

Analyze data across platforms to identify trends, opportunities, and areas for improvement

Track key metrics: ROAS, ACoS/ACOS, CTR, conversion rate, share of voice, and sales attribution

Use Excel and analytics tools to derive insights and present recommendations

Must-Have Experience

3-5 years of hands-on experience managing marketplace and quick commerce advertising

Proven expertise in Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display)

Strong experience with at least one quick commerce platform: Blinkit, Zepto, or Swiggy Instamart

Experience managing CPG/FMCG brand campaigns (preferred) or D2C brands with strong marketplace presence

Track record of managing significant advertising budgets and delivering measurable ROAS improvements

Technical Skills

Expert-level proficiency in Amazon Seller Central and Amazon Advertising Console

Working knowledge of Flipkart Ads Manager

Hands-on experience with Blinkit, Zepto, or Swiggy Instamart advertising platforms

Advanced Excel skills: pivot tables, VLOOKUP, data analysis, and dashboard creation

Comfortable working with campaign APIs and third-party analytics tools

Core Competencies

Data-driven decision making: You live in the data and use it to drive every optimization

Client management: Professional communication skills and ability to build trust with brand stakeholders

Ownership mindset: You take full accountability for campaign performance and results

Proactive problem-solving: You anticipate issues and solve them before they become problems

Attention to detail: Campaign setups, budget tracking, and reporting accuracy matter to you

Agility: Quick commerce and marketplaces change fast; you adapt faster

Nice to Have

Certification in Amazon Advertising or other marketplace platforms

Experience with campaign automation tools or scripts

Knowledge of SEO and listing optimization best practices

Familiarity with attribution modeling and incrementality testing

Experience working in an agency or platform environment serving multiple brands