AM - Content Marketing

Key Roles and Responsibilities

Strategy Growth Planning

• Develop a platform-wise content strategy for Relaxo, Sparx, Bahamas & Flite aligned with brand goals, seasonal trends, and campaign calendars.
• Create a performance-driven content roadmap focused on driving engagement, CTR, and conversions across e-commerce and D2C platforms.
• Leverage new-age content formats like AI/CGI videos, GIFs, and infographics to enhance product storytelling and customer experience.

Financial

• Cost Efficiency in Content Management
• Evaluate the direct impact of optimized product listings, SEO strategies, and creative assets on sales growth

Customer Orientation

• Understanding of digital audience behavior
• Understand the needs & wants of internal & external customers

People Orientation

• Manage internal & external stakeholders

Internal Business Process

1. Content Strategy Development:

• Devise and implement a comprehensive content strategy for Relaxo, Sparx, Bahamas, and Flite tailored to e-commerce and D2C platforms.
• Align content themes with brand guidelines, seasonal trends, product launches, and marketing goals.

2. Creative Asset Production:

• Lead the conceptualization and execution of static creatives, GIFs, AI/CGI videos, and short-format content for product listings, banners, and campaign assets.
• Coordinate with design teams and agencies for timely production and delivery.

3. Product Detail Page (PDP) & A+ Content

• Develop engaging and informative PDP and A+ content (including copy, infographics, and visuals) to improve product presentation, SEO, and conversion rates.

4. Performance Marketing Creative Support

• Collaborate with the performance marketing team to create compelling ad creatives for Meta, Google, and marketplace ads.
• Test variations and optimize creatives based on performance insights.

5. Platform-Specific Content Customization

• Adapt content for different e-commerce platforms (Amazon, Flipkart, etc.) and D2C sites, ensuring alignment with each platforms guidelines and best practices.

6. Trend & Competitor Analysis

• Monitor industry trends, competitor content strategies, and consumer preferences to inform content planning and maintain a competitive edge.

7. Cross-functional Collaboration

• Work closely with marketing, design, performance, and product teams to ensure consistency and effectiveness of all brand content.

Key Result Areas

Qualitative

• Content Delivery Timelines: % of content (PDPs, banners, ads) delivered on or before deadlines.

Target: 95%+ adherence to content calendar deadlines.

• Content Performance Metrics: CTR Improvement: Measurable improvement in click-through rates from ad creatives.
• Conversion Rate Impact: % uplift in conversion rate for SKUs with refreshed PDPs/A+ content.
• Content Output Volume: No. of static creatives, GIFs, videos, PDPs, and A+ modules produced per month/quarter.
• SEO Optimization Impact: Improvement in organic visibility, impressions, and ranking of D2C product pages due to optimized titles, descriptions, and metadata.
• Customer Feedback Response: % of content changes made based on reviews, ratings, or customer FAQs.
• Content Strategy Development: Build and maintain a brand-aligned content strategy for Relaxo, Sparx, Bahamas, and Flite across e-commerce and D2C platforms.
• Creative Excellence & Innovation: Deliver visually engaging and conversion-optimized creatives (static, GIFs, AI/CGI videos, A+ content) tailored to each platform.
• Cross-functional Collaboration: Collaborate effectively with performance marketing, design, SEO, and product teams for cohesive campaigns.
• Platform-Specific Customization: Tailor content formats and messaging as per marketplace guidelines (Amazon, Flipkart) and D2C best practices.
• Content Quality & Consistency: Ensure high quality, error-free, and on-brand copy, visuals, and layouts for all PDP and marketing creatives.

Key Stakeholder Management

Internal

External

• Product /Brand Managers
• E-com Team
• Sales
• CPD
• Finance
• NPD
• Employees

• Digital Agencies
• Customers
• Influencers
• Creators
• E-Com Partners
• Q-Com Partners
• Vendors