AM - Campaign Management

Job Description:

• Own and drive the repeat revenues and LTVs for existing patients.
• Plan, execute, and measure campaigns and conversion tests.
• Demonstrate success in the creation, execution, and optimization of marketing programs, delivering to demand campaign objectives.
• Liaise with doctors through the entire campaign journey to ensure input, alignment, and understanding of the campaign approach and details.
• Excellent coordination with doctors towards content creation/approval and campaign execution with a growth-oriented mindset.
• Orchestrate campaign design and execution across all channels to deliver monthly cross-sell marketing objectives.
• Responsible for planning, organizing, and implementing retention/growth-led campaigns to increase footfalls and market share through higher penetration and awareness as a hospital of desire.
• Strive to achieve retention goals and targets and evaluate the performance of the team.
• Provide guidance and support to the team in achieving the desired targets.
• Define KPIs, measure effectiveness of campaigns, and adjust and optimize upsell/cross-sell programs as needed.
• Test and recommend different content themes and formats to generate desired campaign outcomes.
• Identify campaign trends and insights, and optimize spend and performance based on the insights.
• Identify growth opportunities by continuously working cross-functionally with the Product, Performance Marketing, Data, Content, and Design team.
• Oversee and optimize email, web push, and SMS campaign strategies to drive customer retention and sales, including lifecycle communication and personalized triggers.

Requirements:

• Minimum work experience of 3 to 7 years in campaign management/marketing, preference from healthcare.
• Should have experience in planning, handling, and executing CRM campaigns with a deep understanding of customer lifecycle, purchase habits, personalization, and analytics.
• Should have prior experience in managing all channels of CRM including WhatsApp, SMS, email, push/web notifications, direct mail, in-app, and on-site.
• Must have experience of working on engagement tools such as WebEngage, MoEngage, CleverTap, and Netcore.
• Strong analytical and number-crunching skills.
• Strong communication skills.