Alliance Partner - GTM - Salesforce

About the Role:

We are looking for an experienced Alliance / Partner GTM professional with strong experience in consulting, alliances, sales support, or partner management, preferably within the Salesforce ecosystem. The ideal candidate will have a good understanding of Salesforce platform capabilities and experience supporting partner-led pipeline development, account planning, GTM motions, sales plays, and field enablement in a global matrix environment.

Key Responsibilities:

- Support development and execution of partner-led GTM strategies and initiatives aligned with business and revenue objectives.

- Build and maintain strong relationships with Salesforce and ecosystem partners, internal sales teams, and key stakeholders.

- Support pipeline development, opportunity identification, account planning, and partner-led sales motions.

- Coordinate with sales, consulting, solution, marketing, and delivery teams to execute alliance initiatives.

- Support development and execution of sales plays and solution-led GTM initiatives.

- Track partner pipeline, opportunities, activities, and business outcomes through structured governance mechanisms.

- Coordinate partner meetings, business reviews, planning sessions, workshops, and enablement activities.

- Drive field enablement and partner awareness around Salesforce capabilities, solutions, offerings, and joint GTM initiatives.

- Support creation of sales enablement materials, presentations, playbooks, campaigns, and partner communications.

- Coordinate cross-functional stakeholders across a global matrix organization to ensure timely execution of alliance initiatives.

- Establish and maintain governance processes, operating rhythms, reporting, and performance tracking for alliance programs.

- Monitor GTM initiatives, pipeline progression, key milestones, and action items and provide regular updates to leadership.

- Identify opportunities to improve partner engagement, pipeline generation, sales execution, and operational effectiveness.

- Support strategic account planning and joint business planning with partners.

- Ensure effective execution of alliance processes and adherence to organizational governance and operational standards.

Required Skills & Experience:

- 6 - 11 years of experience in alliances, partner management, consulting, sales support, business development, or GTM roles.

- Good working knowledge of Salesforce platform capabilities and the Salesforce ecosystem.

- Experience supporting partner GTM motions, pipeline development, account planning, and sales initiatives.

- Strong experience in partner relationship management and stakeholder coordination.

- Experience supporting sales plays, solution positioning, and partner-led opportunities.

- Strong coordination and execution skills in a global matrix environment.

- Experience with governance, operational excellence, reporting, and pipeline tracking.

- Strong understanding of field enablement and driving awareness of partner solutions and GTM initiatives.

- Ability to work effectively across Sales, Consulting, Solution, Marketing, Delivery, and Partner teams.

- Strong analytical, organizational, communication, presentation, and stakeholder management skills.

- Ability to manage multiple initiatives, priorities, and stakeholders in a fast-paced environment.

- Experience working with global technology alliances or strategic ecosystem partners is preferred.