Aliens Group - Manager - Digital Marketing - IIM/MICA/IIT

Roles and Responsibilities:

1. Digital Marketing & Campaign Management

• Hands-on experience in planning, executing, and managing paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), YouTube, and online marketplaces.
• Run digital campaigns to promote luxury residential apartments and plotted development projects.
• Manage campaign budgets, audience targeting, ad placements, bidding strategies, and campaign optimization.
• Monitor campaign performance and make necessary changes to improve lead volume, lead quality, and cost efficiency.
• Coordinate with the creative team to develop ad creatives, banners, videos, and promotional content for different projects.

2. Geo-Targeting & Audience Segmentation

• Identify and target specific geographical locations based on project location, market potential, and the profile of prospective buyers.
• Set up geo-targeted campaigns to reach potential customers in selected cities, localities, and surrounding areas relevant to each project.
• Identify suitable target audiences based on age groups, income indicators, interests, purchasing intent, lifestyle, and property investment preferences, using available advertising platform targeting options.
• Define customer segments for luxury apartments and plotted developments, considering factors such as budget, family requirements, investment goals, and preferred locations.
• Target relevant audiences, including prospective homebuyers, families looking to upgrade their lifestyle, property investors, and customers interested in land investments.
• Use location-based targeting and available audience insights to reach potential buyers from relevant residential, commercial, and employment hubs.
• Analyze campaign results across different locations and audience segments to identify high-performing markets and improve targeting strategies.
• Regularly refine audience selection based on lead quality, customer feedback, and campaign performance.

3. Lead Generation & Campaign Optimization

• Generate property enquiries through digital advertising campaigns and relevant online channels.
• Develop separate campaign strategies for luxury apartments and plotted development projects based on their respective target audiences.
• Monitor lead volume, lead quality, and campaign performance across different advertising platforms.
• Run remarketing campaigns to engage users who have previously interacted with project advertisements, websites, or landing pages, where permitted.
• Optimize campaigns to reduce cost per lead (CPL) and improve the conversion of enquiries into site visits and bookings.
• Test different ad creatives, messaging, locations, and audience segments to identify effective lead generation strategies.

4. Performance Tracking & Reporting

• Track daily campaign performance, lead volume, cost per lead (CPL), click-through rate (CTR), and conversion rates.
• Use Google Analytics 4, Google Ads reports, Meta Ads Manager, Google Tag Manager, and other relevant tools to measure campaign effectiveness.
• Analyze campaign performance by project, location, audience segment, and advertising platform.
• Prepare regular reports on campaign performance, advertising expenditure, lead quality, and lead conversion.
• Identify underperforming campaigns and implement corrective actions to improve results.

5. Coordination with Sales & CRM Teams

• Coordinate with the sales and CRM teams to understand lead quality, customer requirements, and feedback from prospective buyers.
• Track leads generated from different campaigns and evaluate their contribution to site visits and bookings.
• Identify the locations and customer segments generating the most relevant enquiries and share insights with the sales team.
• Align digital campaigns with project launches, offers, promotional activities, and sales targets.
• Explore new digital channels and location-based marketing opportunities to improve enquiries for ongoing and upcoming projects.

Qualifications & Skills:

• Master's degree in Marketing, Business, or a related field preferably from Tier-1 colleges.
• 0-2+ years of experience in digital/performance marketing, preferably in real estate or a high-growth industry.
• Proficiency in digital marketing platforms (Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, etc.) and analytics tools (Google Analytics, Data Studio, etc.).
• Strong analytical mindset with expertise in performance metrics and data interpretation.
• Excellent communication, leadership, and project management skills.
  Creative thinker with a strategic and result-oriented approach.
  

Location: Aliens Space Station, Gachibowli-Tellapur, Hyderabad
Mode: Work from Office
Work timings: 11-8PM (Week-offs on Monday)
Website: https://www.aliensgroup.in/