AI Transformation Consultant

Key Responsibilities

• Work closely with Marketing, Commercial, Digital and Data teams to identify AI-led transformation opportunities.
• Shape business cases and value hypotheses for AI adoption.
• Define target operating models for AI-enabled marketing and commercial functions.
• Lead use case discovery across:
• Next Best Action (NBA)
• Next Best Offer (NBO)
• Personalisation
• Campaign optimisation
• Customer segmentation
• Churn prediction and retention
• Cross-sell and upsell
• GenAI-enabled customer engagement
• Align business, data and technology stakeholders.
• Define success metrics and ROI tracking.
• Drive pilot execution and scale-up plans.
• Bring industry best practices and telecom case studies.

Skills & Experience

• 7+ years in Marketing, CRM, Commercial or Digital Transformation.
• Deep telecom experience preferred.
• Experience with:
• Adobe, Salesforce, Braze, Pega, Tealium, Optimove or similar MarTech platforms.
• Customer Data Platforms (CDP).
• AI-led personalisation and recommendation engines.
• Marketing automation platforms.
• Strong stakeholder management with Director/MD-level executives.
• Knowledge of Agentic AI and GenAI applications in customer experience.

Ideal Profile

Consulting Partner / Senior Business Consultant / AI Strategy Lead with strong commercial and marketing transformation credentials.