AI Performance Marketing Manager - Healthcare E-commerce

Job Title: AI Performance Marketing Manager - Healthcare E-commerce

Experience: 4– 7 Years

Location: Hyderabad

Work Mode: Onsite (Work from Office)

About the Company

Multiplier AI is an AI-first healthcare marketing and analytics company. Multiplier AI is India's #1 rated company for AI in Lifesciences, working with top global clients such as GSK, Abbott, Galderma, Eli Lilly, Merck, Cipla, and Sun Pharma.

Job Summary

We're on the lookout for a high-impact, AI-first Performance Marketing Manager – Healthcare E-commerce to take complete command of scaling our Health Check business. This isn't just another marketing role, it's a chance to own revenue growth end-to-end, powered by cutting-edge AI and performance strategies.

You'll drive aggressive growth through data-led, AI-driven campaigns, optimize large-scale budgets, and lead a high-performing marketing team with full accountability for results. If you thrive on numbers, speed, and ownership, this role puts you directly in the driver's seat.

This is a rare opportunity to lead one of India's largest healthcare e-commerce growth stories at a scale, while spearheading AI transformation in digital healthcare commerce. You will be at the forefront of building and automating online sales for two of India's top hospital chains, shaping the future of how healthcare is bought and delivered online.

Key Responsibilities

E-commerce Sales Ownership

• Own end-to-end Health Check e-commerce sales performance
• Drive revenue growth across digital platforms
• Own monthly, quarterly, and annual sales targets
• Optimize full funnel performance - traffic, conversion, retention

Performance Marketing & Campaign Management

• Plan, execute, and manage Google Ads and Meta Ads campaigns
• Handle complete campaign lifecycle (setup, targeting, creatives, A/B testing, optimization, scaling)
• Manage paid media budgets to maximize ROI and ROAS
• Monitor daily performance and take corrective actions

AI-Driven Marketing

• Leverage AI tools for campaign optimization and automation
• Use AI-driven insights for audience segmentation and personalization
• Apply predictive analytics to improve conversions and acquisition
• Automate reporting and performance tracking

Team Management & Leadership

• Lead and manage the digital marketing team
• Define KPIs and performance benchmarks
• Conduct regular performance reviews
• Collaborate with creative, content, tech, and external teams

Analytics, Reporting & Strategy

• Track performance using GA4 and marketing dashboards
• Prepare weekly/monthly reports for leadership
• Monitor competitor strategies and industry trends
• Build scalable, data-driven growth strategies

Critical Skills for Driving Sales

• Strong sales acumen in healthcare e-commerce to convert users for consultations, diagnostics, and health packages
• Data-driven decision-making using conversion rates, referral analytics, and market benchmarks to prioritize high-value accounts (hospitals/clinics)
• Expertise in sales funnel management (7+ touchpoints: outreach, follow-ups, appointments, conversions)
• Ability to drive promotions, campaigns, and on-ground activations (health camps/events) to boost conversions
• Deep understanding of the healthcare ecosystem, compliance, and channel strategies (DSA, partnerships, P&L ownership)
• Strong digital marketing skills (SEO/PPC) with focus on performance and conversion optimization
• Focus on customer experience & operational efficiency aligned with e-commerce standards
• Strong leadership and negotiation skills to drive team performance and business growth
• Ability to track and improve leading & lagging KPIs (calls-to-referrals, conversions, revenue metrics)

Required Skills & Expertise

• Hands-on experience in Google Ads & Meta Ads (mandatory)
• Campaign planning, execution, and optimization
• Budget management with strong ROI focus
• Strong understanding of KPIs: ROAS, CAC, LTV, CTR, CVR
• Experience with AI marketing tools and automation platforms
• Strong analytical and decision-making skills
• Excellent communication and team management skills

Educational Qualification

• Bachelor's degree in Marketing, Business, or related field
• MBA in Marketing (preferred)

Experience Required

• 4–7 years in Digital Marketing
• Proven experience in e-commerce sales growth
• Experience in healthcare/health-tech/diagnostics is a plus

Why Join Us

• High ownership role with direct revenue impact
• Opportunity to manage large marketing budgets
• Leadership exposure and strategic involvement
• Work on AI-driven marketing initiatives
• Fast-growing Health Check e-commerce platform