AI Motion Graphic Designer

AI Motion Graphic Designer - Creative / Design Team

Location: Coimbatore, India (On-site) — flexible based on candidate strength

Department: Creative / Design

Reports To: Design Head

Employment Type: Full-Time

Experience: 1–3 years

Budget: ₹4.5 LPA – ₹6 LPA, as per experience

About Backdropsource

Backdropsource is a global e-commerce brand under Carotechs, specializing in custom-printed backdrops, tension fabric displays, and event and trade show products. We serve customers across the US, UK, and Australia, and our in- house design, content, and marketing teams work around the clock across time zones to bring bold, on-brand creative to a fast-growing catalog of products.

Role Summary

We're hiring an AI Motion Graphic Designer to create scroll-stopping, UGC-style short-form video content —product demos, unboxings, transformations, and social ads — by combining AI generation tools with traditional motion design and editing craft. You'll own the pipeline end-to-end: from concept and AI-generated raw footage/avatars/voiceovers to polished, launch-ready motion graphics for Meta, TikTok, YouTube Shorts, Pinterest, and product pages.

Key Responsibilities

• Concept, script, and produce UGC-style short-form videos (15–60 seconds) for product launches, promotions, and always-on social content

• Generate raw footage, AI avatars, voiceovers, and B-roll using AI video tools (e.g., Runway, Pika, Kling, HeyGen, Synthesia, ElevenLabs)

• Design and animate motion graphics — kinetic text, product callouts, lower-thirds, transitions — in After

Effects/Premiere Pro to turn AI-generated raw cuts into launch-ready assets

• Adapt a single core video concept into multiple cut-downs and aspect ratios for Meta Ads, TikTok, Pinterest, YouTube Shorts, and product listing pages

• Partner with the design and marketing team on creative briefs, storyboards, and the content calendar

• Track emerging AI video and image generation tools, and pressure-test new tools/workflows to speed up production without compromising quality

• Keep brand voice, colors, and typography consistent across every AI-assisted and traditionally produced asset

• Organize footage, AI-generated assets, and project files for fast iteration and reuse across campaigns

What We're Looking For

• 1–3 years of experience in motion graphics, video editing, or content creation — e-commerce or D2C brand experience is a strong plus

• Hands-on experience with at least one AI video generation or AI avatar tool (Runway, Pika, Kling, HeyGen,

Synthesia, or similar)

• Proficiency in Adobe After Effects and Premiere Pro; comfort with CapCut for fast-turnaround social edits

• A strong sense of UGC-style storytelling — hooks, pacing, and native formatting for each platform

• A portfolio or reel demonstrating short-form video and/or motion graphics work

• Sharp visual design instincts — typography, color, and brand consistency

Nice to Have

• Working knowledge of AI image generation tools (Midjourney, DALL·E, or similar)

• Familiarity with paid social ad specs (Meta, TikTok)

• Basic scripting or copywriting skills for video hooks and captions

What We Offer

• A fast-moving, hands-on creative role with direct ownership of high-visibility content

• Exposure to global markets — US, UK, and Australia — and a front-row seat to scaling e-commerce creative

• A collaborative design team and room to shape how AI tools get used in production

• Competitive compensation, benchmarked to experience and portfolio strength

To apply, submit your resume and portfolio/reel through the Backdropsource careers page.