AGM - Sales(Plotting)

Job Purpose

The AGM Sales will be responsible for driving revenue and sales velocity for assigned plotting projects by developing and executing sales strategies, managing sales teams and channel partners, improving lead-to-booking conversions, and ensuring achievement of monthly and annual business targets.

The role requires a strong understanding of Pune's real estate market, plotted developments, customer buying behaviour, channel sales, site conversions, and project-level sales management.

Key Responsibilities

1. Sales Strategy & Revenue Ownership

• Develop and execute sales strategies for assigned plotting projects.
• Own monthly, quarterly and annual sales targets and revenue achievement.
• Develop project-wise sales plans based on inventory, pricing, demand and market conditions.
• Identify opportunities to improve sales velocity, conversion and realization.
• Monitor market trends, competitor projects, pricing and customer preferences in Pune.

2. Team Leadership & Management

• Lead, mentor and manage the sales team to achieve defined targets.
• Set individual targets and KRAs for Sales Managers, Team Leaders and Sales Executives.
• Conduct daily/weekly sales reviews and performance discussions.
• Identify performance gaps and implement corrective action plans.
• Build a high-performance, target-driven sales culture.

3. Lead Management & Conversion

• Ensure effective management of leads from various sources.
• Monitor the complete sales funnel from lead generation qualification site visit negotiation booking closure.
• Improve site-visit-to-booking and lead-to-booking conversion ratios.
• Review lost leads and develop strategies for reactivation and conversion.
• Ensure timely follow-up and effective CRM utilization.

4. Channel Partner Management

• Develop and manage relationships with brokers, channel partners, property consultants and local real estate networks.
• Expand the channel partner network for assigned projects.
• Design and execute channel partner engagement and activation initiatives.
• Conduct regular channel partner meets and project presentations.
• Monitor channel productivity, bookings and contribution to overall sales.

5. Site Sales & Customer Experience

• Drive site visit generation and conversion.
• Ensure the sales team provides a strong customer experience during site visits.
• Work closely with the site team to ensure project presentation, amenities and product communication are aligned with customer expectations.
• Personally participate in high-value negotiations and critical closures.
• Handle escalations related to pricing, negotiation and customer concerns.

6. Market Intelligence & Competition

• Track competing plotted projects across Pune and surrounding growth corridors.
• Monitor competitor pricing, payment plans, offers, location advantages and sales strategies.
• Provide market intelligence to the leadership team for pricing and business decisions.
• Identify emerging locations and potential demand pockets for plotted developments.

7. Sales MIS & Performance Analytics

• Review daily, weekly and monthly sales MIS.
• Track key metrics including:
• Leads generated
• Lead qualification
• Site visits
• Site visit conversion
• Bookings
• Booking value
• Revenue realization
• Cancellation
• Channel contribution
• Sales velocity
• Present sales performance and action plans to senior management.

8. Cross-Functional Coordination

• Coordinate with Marketing, CRM, Finance, Legal, Pre-Sales and Project teams to ensure smooth sales operations.
• Provide market and customer feedback to the marketing team for campaign optimization.
• Coordinate with CRM for booking, documentation, collections and customer handover processes.
• Ensure sales commitments are aligned with project policies and documentation.

Desired Candidate Profile

• 812 years of experience in real estate sales, preferably in plotted development, land sales, residential projects or premium real estate.
• Strong knowledge of the Pune real estate market and surrounding growth corridors.
• Proven track record of managing and achieving high-value sales targets.
• Strong experience in channel partner management and direct sales.
• Experience managing a sales team of approximately 15–30+ members would be preferred.
• Strong negotiation, influencing and closing skills.
• Excellent understanding of sales funnel management and CRM.
• Strong analytical and MIS skills.
• Ability to work in a fast-paced, target-driven environment.
• Strong leadership and people-management capabilities.
• Willingness to travel to project sites and meet channel partners/customers.

Preferred Experience

Candidates from companies involved in:

• Plotted Development / NA Plots
• Township Projects
• Villa / Weekend Home Projects
• Land Development
• Residential Real Estate
• Premium & Luxury Real Estate
• Real Estate Channel Sales
• Real Estate Mandate / Consulting Firms

Key Competencies

Sales Leadership | Revenue Management | Team Management | Channel Partner Management | Negotiation & Closing | Market Intelligence | Customer Relationship Management | Sales Analytics | Strategic Thinking | Stakeholder Management

What the Role Offers

• Opportunity to lead sales for high-potential plotted development projects in Pune.
• High ownership and visibility with senior leadership.
• Opportunity to build and scale sales teams and channel networks.
• Exposure to project strategy, revenue management and real estate business development.

Salary: Competitive / As per industry standards, based on experience and current CTC.
Location: Pune, Maharashtra.