AGM Sales, Commercial Real Estate

An AGM (Assistant General Manager) Sales in a Commercial Real Estate Project is generally responsible for driving sales revenue, managing the sales team, developing channel/enterprise relationships, and ensuring achievement of project sales targets.
Job Description AGM Sales, Commercial Real Estate
Position: Assistant General Manager Sales
Department: Sales
Industry: Commercial Real Estate
Reporting To: VP Sales
Key Responsibilities

1. Sales & Revenue
• Develop and execute sales strategies for commercial projects such as office spaces, retail, SCOs, shops, and commercial complexes.
• Achieve monthly, quarterly, and annual sales and revenue targets.
• Drive bookings, collections, and revenue realization.
• Monitor sales pipeline, conversion ratios, inventory, and project-wise performance.
2. Team Management
• Lead, mentor, and motivate the sales team.
• Set individual and team targets and monitor performance.
• Conduct regular sales reviews and provide coaching to improve conversions.
• Recruit and develop sales professionals when required.
3. Channel Partner Management
• Develop and maintain relationships with brokers, channel partners, property consultants, and institutional clients.
• Identify new channel partners and expand the project's sales network.
• Design and implement channel-partner incentive programs in coordination with management.
• Ensure channel partners follow company policies and brand guidelines.
4. Lead Generation & Business Development
• Identify new sources of qualified leads and commercial investors.
• Develop relationships with corporates, HNIs, investors, retailers, and business owners.
• Participate in exhibitions, property events, networking activities, and corporate presentations.
• Generate business through direct sales, references, digital leads, and channel networks.
5. Customer & Investor Management
• Handle key clients and high-value transactions.
• Understand customer investment requirements and recommend suitable commercial products.
• Negotiate commercial terms within approved company guidelines.
• Coordinate with CRM, legal, finance, and project teams to ensure smooth booking and possession processes.
6. Market Intelligence
• Track competitor projects, pricing, offers, inventory, payment plans, and market trends.
• Provide management with regular competitor and market intelligence reports.
• Recommend pricing, promotions, and sales strategies based on market conditions.
7. Reporting & MIS
• Prepare daily/weekly/monthly sales reports.
• Track leads, site visits, bookings, cancellations, collections, and outstanding payments.
• Present sales forecasts and performance reports to senior management.
• Maintain accurate CRM and sales pipeline data.
8. Cross-Functional Coordination
• Coordinate with Marketing, CRM, Finance, Legal, Construction, and Operations teams.
• Ensure sales commitments are aligned with project specifications and company policies.
• Support launches of new phases/products and special sales campaigns.

Desired Qualifications & Experience

• Graduate/MBA in Sales, Marketing, Business Administration, or a related field.
• Typically, 8 to12+ years of sales experience, preferably in real estate.
• Strong experience in commercial real estate sales is highly desirable.
• Proven track record of achieving large sales targets.
• Experience managing sales teams and channel partners.
• Strong negotiation, presentation, communication, and relationship-management skills.
• Good understanding of the local commercial property market and investment trends.
• Proficiency in CRM systems and MS Excel/PowerPoint.