AGM- Marketing

Roles and Responsibilities :

• Brand Strategy & Planning: Develop and execute annual and long-term brand strategies, including brand positioning, consumer proposition, growth priorities, portfolio expansion and premiumisation.

• Integrated Marketing & Communication: Lead 360 marketing campaigns across ATL, BTL, Digital, Social Media, Activation and other relevant channels, ensuring consistency with brand strategy and positioning.

• Consumer & Market Insights: Drive consumer, category and competitive research; translate market trends, consumer insights and business data into actionable brand and marketing strategies.

• New Product Development & Innovation: Lead NPD initiatives from concept to commercial launch, including product proposition, positioning, packaging, pricing inputs and cross-functional coordination with R&D, Quality, Production, Sales, Finance and Supply Chain.

• Go-To-Market & Product Launches: Develop and execute GTM and launch strategies for new products, variants, packs and markets, working closely with Sales to ensure effective market execution and post-launch performance.

• Packaging, Brand Identity & Consumer Activation: Lead packaging development, brand identity and BTL initiatives including consumer activations, sampling, events and experiential marketing to strengthen brand visibility and consumer engagement.

• Agency & Marketing Performance Management: Manage creative, media, digital, research, activation and packaging agencies; track key KPIs including sales, market share, penetration, distribution, brand health and campaign effectiveness.

• Team & Cross-Functional Leadership: Lead and develop the marketing team while driving cross-functional projects with Sales, R&D, Production, Quality, Finance and Supply Chain, and provide strategic marketing recommendations to senior management.

Job Requirements :

• 8-15 years of experience in FMCG industry with expertise in brand management, GTM strategy, NPD.
• Proven track record of developing effective ATL BTL campaigns that drive sales growth.
• Strong understanding of consumer behavior and preferences in the FMCG sector.
• Excellent marketing communication skills with ability to work effectively with internal stakeholders.