AGM - DIGITAL MARKETING

Job Purpose

The purpose of this role in Marketing department is to drive the development, execution and continuous enhancement of digital marketing initiatives, aligning with the strategic objectives of Muthoot Fincorp & Muthoot Pappachan Group.

The incumbent will be responsible for developing, implementing and managing digital marketing strategies that strengthen brand presence, accelerate business growth, generate quality leads and conversion. The role requires a strong blend of creativity, digital expertise and analytical skills to optimize marketing campaigns across various channels. This role also involves monitoring the performance of existing products and collaborating with key stakeholders and cross-functional teams.

Key Job Responsibilities

• Develop and execute digital marketing campaigns in alignment with business objectives, target audience, and market trends.
• Create and curate engaging content and creatives for driving responses through SMS, Whatsapp and other channel campaigns.
• Analyse and optimize campaigns, monitor metrics (conversion rates, engagement, clicks, responses), adjust strategies, and report results.
• Website pages and digital journeys optimization through Keywords, event creation and working with the UI/ UX team.
• Identifying and onboarding vendor, evaluation, Negotiation, and task initiation with defined goals.
• Taking up various integration projects with cross functional team which are either digital growth related or customer experience oriented.
• Executing as per the Budget plan & allocation for the various marketing activities.

Skills & Qualification

• 10+ years of industrial experience in the similar domain.
• Postgraduates in Marketing with similar certification would be an advantage.
• Excellent communication skills with fluency in local language is mandatory.