AGM/DGM - Trade marketing Head

We are looking for an experienced Marketing Head DGM / GM to lead the overall marketing function of a reputed hospital/healthcare organization. The role will be responsible for developing and executing strategic marketing initiatives to drive business growth, patient acquisition, brand visibility, corporate partnerships, and digital presence.

Key Responsibilities

• Develop and implement the overall hospital marketing strategy aligned with business objectives.
• Lead and manage the complete marketing function across strategic, corporate, digital, branding, and patient acquisition initiatives.
• Drive patient acquisition and revenue growth through targeted marketing campaigns and referral strategies.
• Strengthen the hospital's brand positioning, visibility, and market presence.
• Develop and manage corporate marketing and institutional partnerships.
• Lead digital marketing, social media, online campaigns, SEO/SEM, and digital patient engagement initiatives.
• Identify new market opportunities, emerging healthcare trends, and competitor activities.
• Plan and execute marketing campaigns for new services, specialties, doctors, and hospital facilities.
• Build strong relationships with corporates, TPAs, insurance companies, referral networks, and other healthcare stakeholders.
• Monitor marketing performance through KPIs, ROI, patient acquisition metrics, and campaign effectiveness.
• Manage marketing budgets and ensure effective utilization of resources.
• Lead, mentor, and develop the marketing team to achieve organizational targets.
• Coordinate with hospital operations, doctors, business development, HR, and senior management to ensure effective execution of marketing plans.
• Prepare regular marketing performance reports and strategic recommendations for senior management.

Desired Candidate Profile

• 18-20 years of overall experience, with significant experience in healthcare/hospital marketing.
• Strong preference for candidates who have led the marketing function of reputed hospitals or healthcare organizations.
• Proven experience in strategic marketing, patient acquisition, branding, corporate marketing, and business growth.
• Strong leadership and team-management skills.
• Excellent communication, negotiation, presentation, and stakeholder-management abilities.
• Strong understanding of the hospital/healthcare market and patient acquisition ecosystem.
• Ability to work closely with senior leadership and drive organization-wide marketing initiatives.